Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
The Manager, Analytics will own the end-to-end analytics process, bridging the gap between data, tech and strategy. You’ll partner with clients & internal teams to uncover what drives performance, design strategies that make data meaningful, and guide decisions that enhance digital experiences and optimize marketing efforts.
You’ll act as a strategic partner across the account, helping clients leverage analytics to drive impact & advance their data maturity. From architecting robust tracking to leading conversations that shape marketing and digital strategies, you’ll ensure every decision is infused with data and aligned with client goals.
Responsibilities
Own & Drive Digital Analytics Excellence
- Maintain deep expertise in Google Analytics 4 (GA4) Google Tag Manager (GTM), leveraging GA4 data in BigQuery to automate reporting and uncover insights into the consumer journey
- Lead the development of measurement frameworks, tagging infrastructure, and QA processes to ensure tracking accuracy & reliability
- Lead & manage the client’s digital analytics roadmap, evolving their digital properties & advancing their data maturity
- Create client-ready reports, presentations and dashboards that translate data into strategic recommendations
Client Partnership & Strategy
- Build trusted relationships with clients by understanding their business goals & aligning analytics support accordingly
- Serve as the subject matter expert for digital analytics, advising clients & internal teams on how data can inform strategy, measurement, and decision-making
- Represent analytics confidently in client meetings & cross-functional discussions, proactively identifying opportunities to use data to improve business performance
Oversee Projects & Own Delivery
- Manage multiple projects, ensuring deliverables are completed on time, on brief, and to a high standard
- Anticipate and resolve risks or blockers that could impact quality or delivery
Guide, Support & Grow Your Team
- Provide mentorship, feedback, and day-to-day support to junior team members
- Review analytics work for accuracy, clarity, and strategic alignment
- Identify development opportunities for the team & foster a culture of curiosity, collaboration, and innovation
Qualifications
You’re both analytical and entrepreneurial, with an ability to see the big picture and the fine detail. You thrive in a fast-paced environment and take pride in using data to deliver accurate, meaningful, and actionable insights. You enjoy solving problems, uncovering stories in data, and helping teams make smarter, data-driven decisions.
You’ll succeed in this role if you:
- Have exceptional time management skills & can juggle multiple priorities effectively
- Are resourceful & innovative, finding smart solutions to deliver results
- Are curious by nature & able to think critically about a client’s business, understanding how analytics can inspire great creative, content, and user experiences
- Stay up to date with the latest advancements in AI, data, and analytics technologies to enhance how we work
- Set high quality standards for yourself & aim to get every detail right
- Are accountable, proactive, and comfortable owning both strategy and execution
- Stay calm and focused under pressure, maintaining clarity and quality
Qualifications
- >4 years relevant work experience with a focus on web and digital analytics, ideally in an agency or consulting environment
- Advanced proficiency in GA4, GTM, BigQuery, and Excel
- Basic understanding of HTML, CSS and Javascript
- Demonstrated experience developing analytics measurement frameworks & implementing end-to-end tracking and reporting solutions
- Able to confidently design dashboards in Tableau, Looker Studio, Power BI, or similar tools
- Solid understanding of digital marketing channels, user journeys, and digital experience optimization
- Strong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clients
Additional information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
