Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
Overview
- Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
- Be the support liaison between the global Zenith SEO team in London, and local SEO resources
- Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
- Feed into new SEO proposals and statements of work as requested by local or regional client entities
Responsibilities
- Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
- Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
- Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
- Ensure integration between global and regional hub to form an efficient network of SEO operations for client
Qualifications
- Confident, comfortable and professional when communicating with clients and third-parties.
- Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
- Good understanding of how to identify organic search opportunity
- Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
- Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.