Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
The CRM Data Analyst is an active member of the Publicis Data & Insights Team. The Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis and/or or whatever the business requires.
This role will focus on CRM and App analytics, analyzing the user journey. This candidate will support the client’s business, so their data-driven insights will influence the strategy for their programs. This candidate will work together with Strategy using data to inform decision-making in program strategies.
This candidate must ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The Analyst will always work proactively to prioritize their tasks based on the client’s needs. In addition, it is important for the Analyst to have attention to detail and to validate data that is questionable for accuracy and to help address.
Responsibilities
- Optimize the client’s business by providing strategic recommendations, based on the insights. You don’t simply provide the numbers but tell a data-driven story and will be required to present to clients.
- Experience with both CRM and App analytics.
- Candidate will be required to investigate platforms and come up with ideas for strategy and solutions proactively.
- Be comfortable collaborating with and presenting to Senior clients across the organization. Being quick on your feet to answer any questions related to the data is key.
- Lead analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis, as required by the client. Outputs could include regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests) based on the needs of the client.
- Create and/or maintain dashboards.
- Drive industry leading insights and recommendation on email, SMS, IAM, and Push campaigns and App.
Qualifications
- CRM analytics, ideally within an agency setting.
- Experience using insights to make recommendations to clients on how to optimize their strategies.
- In writing industry leading insights based on marketing campaign results.
- Experience with a platform like MoEngage, Braze, SFMC or Amplitude.
- Experience with SQL/ Python and structured datasets.
- Working with Data Visualization tools such as Power BI, or Tableau.
- Advanced Excel & PPT.
- Knowledge A/B or multivariate testing and analysis for CRM campaigns.
Additional information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
