Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Media Director (Planning & Strategy) will lead all aspects of branding, public relations, and boost client visibility across various channels. Manage initiatives to improve brand image through various channels and develop perceptions among key groups. The ideal candidate has deep experience in brand strategy, crisis management, and narrative development, with a proven track record of influencing reputation and delivering measurable impact across channels.
Responsibilities
Lead integrated marketing, branding, and reputation management initiatives across traditional and digital channels (social, search, display, video, CTV, local TV).
Drive brand awareness and strengthen perception with key external audiences, including investors, policy makers, and local markets.
Oversee PR and crisis management strategies, ensuring proactive engagement and preparedness for reputation issues.
Develop and implement campaign strategies across CRM, owned, and paid channels to support customer acquisition, retention, and loyalty.
Partner with client interested parties to define strategy, steward execution, and identify growth opportunities.
Manage and mentor team members while fostering a collaborative, high-performing environment.
Qualifications
7–9+ years of experience leading integrated digital and traditional branding campaigns, ideally in an agency
Proven expertise in branding, PR management, reputation management, and crisis communications.
Experience planning and activating awareness campaigns across both digital and traditional media.
Strong background in shaping brand narratives and influencing brand perception among policy makers, investors, and key market audiences.
Strategic problem solver with excellent communication, client management, and people leadership skills.
Comfortable navigating complex, matrixed organizations and dynamic environments.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $119,510 - $163,500/annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/25.
