With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Senior Vice President, Planning manages the planning portfolio for one of Starcom’s retail clients, inclusive of its Retail Media Network (RMN) and Brand Marketing initiatives. This SVP is a retail-minded strategic leader who contributes to strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands-on” role in the deployment of strategic plans across the full paid, owned, earned spectrum. The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.
Responsibilities
- Responsible for developing, implementing, and driving strategy to deliver on short- and longer-term goals (e.g., traffic, return on investment, customer count, 1P audience growth, and brand metrics)
- Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
- Actively listen to Clients and continually find opportunities to lead thinking
- Team leader for Client interaction fostering positive relationships
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals
- Effectively communicates and solicits agreement of best opportunities for Client
- Ensure the quality of work for all Client deliverables
- Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
- Develop process improvements and standard methodologies to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
- Ability to cross sell interagency products and services
Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity
Qualifications
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 10+ years of relevant experience with progressive levels of responsibility and discernment in marketing and communications and team management
- Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation
- Familiarity with Customer Relationship Marketing (CRM) and/or loyalty and membership initiatives
- Proven experience and success in presenting plans to Client and influencing top level Client decisions
- Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
- Excellent leadership, management and motivational skills
- Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
- Excellent organizational, interpersonal, and quantitative/analytical skills
- Strong Client presentation skills and business writing skills
- Displayed skill in planning and managing client interactions
- Detail oriented and proven ability to thrive in a fast-paced environment.
- Critical assessor of talent – builds and motivates successful teams
- Able to direct long range planning and the development of programs to enhance organizational resources
- Design and manage projects, resources, partners, participants, and deadlines
- High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change
Additional information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliance
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/02/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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