Overview
How You’ll Make an Impact
At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Paid Search Strategy Manager to join our Digital Consumer Experience Strategy team.
As part of one of Epsilon's market-leading team, you will play a role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. You will need to strong understanding of the client’s business and capabilities to ensure that the strategies you create provide the client with higher ROAS, incremental performance and can be easily implemented and completed within their eco-system.
What You’ll Achieve
- Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.
- Digital contact strategies and program planning: Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels
- Media advisor: Work with clients to determine best search channel for client promotional and customer strategies. Advise on search budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.
- Platform experience: Can not only navigate around search platforms but also media platforms such as DSPs or Paid Social platforms.
- Prescriptive and thoughtful: Can audit paid and owned channels or campaigns to identity areas of growth and maturity.
- Customer and market insights: Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end-customer.
- Thought leadership and innovation: Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes and pursue innovations in digital marketing.
- Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in search and marketing program performance and customer behavior, and identify key opportunities based on analysis.
- Business development: Support account growth and new business development.
- Client interface: Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.
- Will be required to travel up to 30% out of the year.
Who You Are
- What you’ll bring with you:
- 5–7 years’ experience in paid media, preferably in an agency environment
- Certified in Google Ads and Analytics is a requirement
- Solid understanding of and experience with best-in-class digital strategies, standard processes, industry trends.
- Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
Strong knowledge of SEM, programmatic, and paid social—and how they work together
Experience creating and implementing multi-channel marketing programs
Ability to analyze data, create compelling visualizations, and present insights clearly
Excellent communication and presentation skills
Dual mastery of paid search and SEO, understanding how organic and paid strategies can complement each other to improve visibility, traffic, and conversion.
- Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
- Digitally savvy and entrepreneurial at heart, with a strong grasp of the entire digital marketing funnel. While paid search is your specialty, you also bring working knowledge of CRM, organic social, CRO, and audience research and insights—allowing you to connect the dots across channels.
- You stay ahead of the curve on SEM trends, platform updates, bidding strategies, and audience targeting, and you know how to apply these insights to solve real-world marketing challenges.
- You’re an expert at demonstrating return on ad spend (ROAS), incrementality, and brand lift, and you know how to translate performance data into compelling client narratives.
- Demonstrated knowledge of paid media acronyms—from CPC and CTR to DSA, RSA, and PMAX—you’ve got them all covered.
- Ability to handle multiple high-priority projects in a fast-paced setting.
- Why you might stand out from other talent:
- Google Ads and Analytics certifications
- Advanced certifications in digital marketing platforms.
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 15 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please get in touch with LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
#LI-AM1
