Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.
You will be joining a well recognised agency with credentials:
- Great Places to Work certified two years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Overview
We’re looking for a Social and Programmatic Strategist with a sharp analytical mind and a passion for performance marketing. This role is ideal for someone who thrives at the intersection of data, strategy, and storytelling. Someone who can dive deep into campaign data, uncover insights, and translate them into actionable strategies that drive measurable impact.
Responsibilities
Conduct in-depth analysis of paid social and programmatic campaigns to identify performance gaps and growth opportunities.
Develop and deploy data driven solutions to improve campaign efficiency and effectiveness.
Identify and lead A/B testing initiatives to validate hypotheses and optimize performance.
Conduct headroom analyses by evaluating market trends, platform performance, and macro conditions to uncover strategic growth opportunities.
Periodically audit platforms, partners, and strategies to ensure alignment with business goals and maximize value.
Collaborate with partners to bring innovative ideas and first to market alpha/beta opportunities.
Translate complex data sets into clear, compelling narratives for internal teams and clients.
Craft short term tactical recommendations and long-term strategic roadmaps based on data insights.
Educate internal teams on optimization principles, best practices, and platform-specific workflows.
Qualifications
- Minimum 4 years of hands-on experience with major paid social and programmatic platforms (e.g., Meta, TikTok, Reddit, DV360, The Trade Desk).
- Deep understanding of platform workflows, buying mechanics, and optimization routines.
- Strong analytical skills with the ability to recognize patterns and extract actionable insights from large data sets.
- Proficiency in data visualization and storytelling tools (e.g., Excel, Tableau, PowerPoint, DOMO).
- Excellent communication skills with the ability to present complex ideas clearly and persuasively.
- A proactive mindset with a passion for continuous learning and innovation.
Additional information
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
