Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.
Overview
The Campaign Manager will play a critical role overseeing accounts that they will plan, execute and optimize digital campaigns.
Responsibilities
- Work closely with Strategic Investment, Media Ops, Activation and Traffic / Ad Ops to implement campaigns and provide media solutions
- Plan, manage, and monitor and collaborate with trading teams on optimizations for digital media campaigns and addressable programs for assigned agency clients including reconciling invoices for payment
- Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and collaborators and integrate into media plans
- Demonstrate diligence, attention to detail and adherence to programmatic and addressable standard processes throughout the full programmatic campaign life cycle
- Maintain and organize campaign-specific materials in team’s shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns using Media Ops reporting, email correspondence, and/or Teams communication channels.
- Assist in the development of client-facing campaign performance reports as needed
- Contribute to the assessment of inventory availability and the formulation of proposals for new opportunities
- Manage the creation, QA, and delivery of insertion orders based on client requests.
- Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
- Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
- Facilitate client/agency communication, feedback and manage expectations regarding offerings, campaigns, challenges, and solutions
- Work with media partners to share media performance reporting and to ensure accurate platform implementation
Qualifications
Education:
- 4-year degree in advertising, marketing, or relevant field
Experience:
- 1-2+ years agency and media experience in fast-paced, live, programmatic offerings
and clients across the US
Skills:
- Proven track record of interpersonal skills to work with a variety of people in different internal department, as well as and external vendors and clients across the US
- Must contribute positively to team culture and thrives in both collaborative and independent work environments
- Outstanding organizational and communication skills and enjoys working in a fast-paced environment.
- Strong communication skills, verbal and written, and presentation skills
- Strong analytical and data-driven decision-making skills
- Great work ethic and detail oriented
- Client-focused with a strong sense of urgency
- Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skills.
Additional information
Compensation Range: $49, 305 - $59, 185. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/25.
All your information will be kept confidential according to EEO guidelines.
