PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Overview
The Vice President, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation.
Responsibilities
- Lead the planning and ensure the implementation of digital best practices are followed throughout the planning/activation process.
- Added plus for social expertise and base knowledge of traditional channels, if needed
- Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Training/Support of junior team in billing, reporting, trafficking, analytics and research
- Assist in presentation of reporting as it relates to data, insights and media to clients
- Proactively drive teams to make campaign optimizations in flight
- Intimate knowledge of consumer habits & touchpoints, i.e. digital, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Draw actionable insights based off syndicated data, Nielsen, ComScore
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Maintain a knowledge of all ad serving platforms
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
- B.A. or B.S. in Marketing, Advertising or related field
- 10+ years of digital and video media buying/planning experience
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
- Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
- Experience with upfronts
- Experience with Prisma and DCM preferred
- Experience with Research tools such as Nielsen, comScore preferred
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $146,490 - $200,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/16/2025
Veterans Encouraged to Apply
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