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PGD-24748 | Senior Data Analyst

Publicis Groupe

Publicis Groupe

IT, Data Science
Bogotá, Bogota, Colombia · Colorado, USA
Posted on Jul 8, 2025
Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!


Overview

As part of the proprietary Search optimization and insights platform, the candidate is going to be responsible for analyzing large datasets, uncovering actionable insights, and transforming raw data into compelling visualizations that drive strategic decisions
for our clients and fuel the evolution of the platform. You will collaborate closely
with product users and engineering teams and will facilitate result oriented and
efficient solutions for user problems and product challenges. You will be a subject
matter expert in Search, working closely with global Client Success teams and the
Product Manager and Product Lead to define new features and capabilities.


Responsibilities

  • Analyzing large datasets
  • Uncovering actionable insights
  • Transforming raw data into compelling visualizations that drive strategic decisions for our clients and fuel the evolution of the platform.
  • Facilitate result oriented and efficient solutions for user problems and product challenges.

Qualifications

  • 5+ years of proven experience in a Search Engine Marketing (SEM & SEO) OR data analysis role, ideally within an agency setting.
  • Deep understanding of search engine marketing principles, best practices, and
    the latest trends.
  • Proficiency in using major search platforms: Google Ads, Google Search Console, Bing Webmaster Tools, and Google Analytics.
  • Proficiency in using SQL for Bigquery and data analysis.
  • Strong analytical skills with the ability to interpret complex data and extract
    meaningful, actionable insights.
  • Advanced Excel skills (pivot tables, charts, formulas) and experience with data
    visualization tools (Data Studio, Tableau) are essential.