Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift includes products around Addressable TV, and Over-The-Top (OTT) video.
PMX Lift is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, the PMX Lift team is adding to our measurement department.
We are looking for a talented and highly motivated Supervisor of Measurement and Analytics, to join the growing team and help drive all aspects of executing PMX Lift campaigns, with a focus & expertise on Advanced TV campaigns. The ideal candidate will have the ability to work both independently and collaboratively.
On top of invaluable experience in the fast-growing, evolving ATV landscape, this role the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts. This role will have a focus on Local and will include the opportunity to collaborate with different teams of experts across PMX Lift teams.
Must haves for this role a working knowledge of media measurement and understanding of local versus national campaigns. We look for team members who work with integrity, collaboration, empathy, innovation & dependability in mind.
Responsibilities
Responsibilities
- Reports to AD, Local Measurement & Analytics, PMX Lift
- Participate in pre-campaign measurement planning and feasibility analysis
- Work with Local investment team to help set-up advanced attribution measurement during campaign planning process
- Track status of deliverables for campaigns at all stages – weekly pacing, post reporting, custom reporting, etc.
- Partner with Activation team to compile and analyze post campaign reporting data, add headlines, insights, and recommendations
- Communicate with partners regarding custom client measurement/reporting requirements
- Aggregate and QA data from partners for custom client measurement/reporting projects
Participate in measurement projects and evolution of PMX Lift product suite
Qualifications
Qualifications
- Bachelor’s degree
- 3-4 years of experience within an agency or media
- Experience with Advanced TV, including Addressable TV, DDL, and/or OTT preferred
- Experience with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, NBCU AdSmart, Viacom Vantage, Vizio, Samsung, Roku, etc.)
- Working knowledge of advanced attribution measurement such as sales lift, foot traffic, website/app visitation, script lift and doctor visits, attitudinal studies, etc. across ATV and CTV environments
- Working knowledge of Traditional and digital media data
- Understanding of the local marketplace
- Ability to mine data for relevant and actionable insights
- High attention to detail, ability to keep meticulously organized, and takes initiative on projects
- Proficiency with Microsoft Office suite
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $< - $<. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <.
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