Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.
Overview
The Buick/GMC Account Executive will coordinate the planning, development and execution of advertising activities for Southeast Region Buick GMC Local Marketing Associations (LMAs).
Responsibilities
- Manage and establish yourself as the market expert for assigned Southeast Region LMAs
- Present and communicate national/regional/local marketing needs and opportunities
- Produce detailed, high-level reports displaying a thorough understanding of industry data and trends
- Work closely with all agency departments (creative team; planner and media team) to develop a winning strategy, using available creative assets and media outlets
- Assist assigned field Account Supervisor with the preparation and follow up for LMA meetings
- Manage, in conjunction with Account Coordinator, up to date accurate information for monthly reports
Travel:
- Small amount of travel involved. Market-specific LMA meetings quarterly, usually involves 1-2 overnight stays
Qualifications
Education:
- 4-year degree in advertising, marketing, or relevant field
Experience:
- 1+ years agency experience
- Advanced MS Office skills, specifically in Excel and PowerPoint
- Training in print/digital/broadcast production with retail automotive, or retail account management experience is ideal
Skills:
- Strong communication skills, verbal and written, and presentation skills
- Analytical ability
- Organized and diligent
- Good interpersonal skills; must have the ability to work independently as well as part of a team
Additional information