Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.
At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025), and have been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan, but also offer a flexible work policy.
Overview
We are now looking for a Strategist to work closely together with our strategy team. This is a group role that spans across both Media, Digital and Creative, with focus on Media.
As a Strategist at Publicis Groupe you will maintain a holistic perspective on how to grow our client’s business looking at marketing at large with focus on effectiveness. Creating perfect alignment between insight- and strategy and how that is best executed in a consistent and coherent way in the activities and channels that will maximize the highest effect. You are integral to client teams and run ‘day to day’ with some guidance. Specialists and account leads look for you to help them with briefing and de-briefing, give strategic direction and prioritize or to prove an argument. Management knows you can be trusted to establish and substantiate a point of view.
As Strategist you will also play a crucial role in acquiring new business. Focus is on ensuring consistent and high-quality strategic work to make sure we win, keep and grow business.
Responsibilities
- Strategic direction and recommendations for clients and in pitches, with focus on media.’
- Acting as a driving force in winning new business, ensuring consistent and high-quality strategic work into local, Nordic and international pitches to ensure we win new business.
- Collaborate with client leadership to ensure the quality of our strategic output on our current clients.Lean in on key clients as the Strategic Lead and build strong relationships as a trusted advisor – this to strengthen our position as a strategic partner (and thereby improve retention and increase satisfaction scores).
- Working closely together with the Global Strategy Team on our strategic product and implement the use of global frameworks, processes, models, tools and products locally.
- Design, package and promote services/communication solutions and ways of working (Power of One) that drives client value and provide business growth for us as a group.
- Keep up to date with trends (market, brand, consumer, media, tech etc) and the latest marketing science. Ensure that the client teams and our clients are informed and inspired about the latest trends and research. Inspire and coach agency teams to be better planners and strategists and ensure they are trained in the network’s strategic frameworks, models, processes and tools.
- Build agency reputation across the industry and within the marketing community. Strengthen our position as a leader when it comes to strategy through e.g. thought leadership pieces, PR, seminars, strategic partnerships, newsletters etc.
- Be a key player internally when it comes to creating award winning work. Support agency teams in compiling agency submissions to industry awards.
Qualifications
Who are you?
We believe you are the missing piece – people count on you to add value to any strategic and/or creative argument. You are the expert on all aspects of media & comms strategy and aware of all latest trends and developments. Interest reaches broader than the daily campaign management and aims to drive strategic direction and innovation putting us at the front of the most clever use of media x creativity.
Craft skills:
Research
- Master in analytical thinking and drawing conclusions of research reports;
- Understand media-reports and analysis;
- Great understanding and practical skillset of AI and AI tools
Strategy
- Ability to use data and insights to form clear strategy direction and prioritization;
- Challenge clients in their objectives and strategies;
- Writing clear strategy presentations with a point of view;
- Master in writing debriefs;
- Writing case-studies;
Presence
- Excellent presentation skills;
- Command the room: make people listen to your ideas;
- Run workshops.
Your qualities & competencies are
- Be a great sparring partner for your clients;
- Write decks with good narratives;
- Oversee key projects independently;
- Master of debrief and creative brief;
- Curious mindset at all times;
- Out-of-the-box thinker.
Additional information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:
Career Opportunities
Local and Global opportunities through the Power Of One.
Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Benefits
Generous benefit package.
We look forward to your application!
