Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.
As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.
Responsibilities
Day-to-day, your role includes:
- Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
- Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
- Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
- Communicating with clients regularly on scheduled deliverables and ad-hoc requests
- Collaborating with internal teams and external partners to drive success for client’s business goals
- Analysis of site and media data to inform daily/weekly optimizations to improve conversion efficiency (ROAS) and effectiveness (conversion rate)
- Partnering with data engineering & automation resources to implement a database for reporting & data visualization
- Identify and recommend test & learn; create, implement and measure test designs in partnership with media teammates
- Create and upload audiences for data driven activation across paid and owned ecosystems
Qualifications
Qualifications:
- 3-5 years of experience in analytics or strategy
- A four-year college degree
- Passion for digital marketing and emerging trends in the digital landscape
- Heavy search background preferred; heavy e-commerce/direct-to-consumer media experience preferred; retail media measurement expert preferred
- Experience communicating with internal and external stakeholders at a variety of levels
- Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
- Comfortable in a fast-paced and deadline-driven environment
Got what it takes? We’d love to hear from you.
Additional information
Digitas is an equal opportunity employer.
