Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Media Planner is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity. They will be required to develop and maintain a solid understanding of client business and apply online media understanding to help deliver against the client’s objectives. The Planner will work closely with the Supervisor in the development and communication of all media recommendations, and be responsible for management, oversight, and priority setting for Associates.
Responsibilities
- Strategically formulate digital media recommendations for the client including objectives, (target audience, geography, seasonality, weight levels, etc.) strategies and tactics Guides team on the development of strategic and tactical media plans and supports the buying team and process
- Uses tools to develop crucial communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals
- Develop recommendations of the media strategies and deliver buy structures that encompass the best environments for the client’s target audience, while enhancing value and efficiency
- Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals
- Works closely with the leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships
Qualifications
- 1-3+ years experience in display advertising required
- Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, Campaign Manager)
- Experience analyzing data and market research and familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
- Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $59,850 - $78,800. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/8/25.
