Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.
You will be joining a well recognised agency with credentials:
- Great Places to Work certified two years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Overview
Publicis Media is looking for a strategic and forward-thinking Vice President, Media Planning to lead Canadian planning for a high-profile North American client. This role is fully dedicated and plays a critical part in aligning Canada’s unique media perspective within a broader, integrated continental strategy. You’ll bring a deep understanding of the Canadian media landscape, strong leadership capabilities, and the ability to build impactful, 360 media plans that deliver business results.
Responsibilities
- Lead Canadian media planning strategy across a large-scale portfolio (including digital, sponsorships, and full 360 media integration.
- Infuse U.S./North American plans with Canadian media nuance—providing a POV that reflects domestic platforms and cultural context.
- Develop best-in-class communication strategies: from strategic audience segmentation (Vivadata), channel planning, and KPI alignment to budget allocation and campaign measurement.
- Partner closely with U.S. counterparts to ensure strategic cohesion while managing Canadian market-specific needs and deliverables.
- Build, guide, and inspire a team of 9 direct reports (within a broader 20-person team), setting clear priorities, managing cross-market workloads, and supporting individual development.
- Champion and implement process improvements that drive team efficiency within a North American structure.
- Act as the strategic lead in senior client conversations, representing Canada with confidence and clarity.
Qualifications
- 10+ years in media planning with a strong foundation in Canadian communications strategy.
- Proven leadership experience in managing teams and client relationships across markets.
- Expertise in CPG, Retail, or other high-consumption categories is strongly preferred.
- Hands-on experience in developing 360 campaigns across digital, traditional, and sponsorship channels.
- Strong communicator able to operate confidently in executive-level meetings across U.S. and Canadian markets.
- Deep understanding of Canadian media measurement, platform planning, and audience strategy.
- Passion for mentoring teams and driving a culture of accountability, excellence, and collaboration.
Additional information
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
