CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
The Programmatic Manager is responsible for the strategic execution and optimization of programmatic media campaigns for a major healthcare client. This role is ideal for candidates with a strong background in digital media who can independently manage end-to-end campaign processes while providing strategic insights and exceptional client service.
The ideal candidate will bring experience in campaign management and trafficking, strong analytical and communication skills, and familiarity with Pharmaceutical related DSPs. A background in healthcare or pharmaceutical advertising is strongly preferred.
Responsibilities
- Effectively communicate digital strategies and rational for tactical approaches for each campaign
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
- Develop, grow, and maintain relationships through exceptional client service
- Formulate proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Oversee campaign QA process
- Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
- Attend client meetings
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
- 3+ years of experience managing Programmatic Media Buying
- Proficient in working with DSPs and programmatic technologies, including pharma-compliant platforms such as DeepIntent and PulsePoint, as well as industry-standard tools like The Trade Desk
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Client facing experience with the ability to identify risks and effectively manage through issues
- Previous leadership/management experience is a plus
- Strong project management skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $< - $<. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <.
All your information will be kept confidential according to EEO guidelines.
