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Demand Generation Manager



Sales & Business Development
United States · Remote
Posted on Thursday, February 1, 2024

Job Description:

Pluralsight is the technology workforce development company that helps teams build better products by knowing more and working better together. Using our Skills and Flow products, teams can develop critical skills, improve processes and gain insights through data.

We build this exciting product ecosystem by working with thoughtful people and uniting behind a passion for what tech can create. We’re a group of good-natured, forward-thinking go-getters dedicated to helping people and businesses build better with technology. That means when we see opportunities to create, we go for it. We don’t let the unknown stop us from solving challenges and winning together. And most importantly, we treat each other like adults. If you can see possibilities where others see problems, have candid conversations to ensure all voices are heard and thrive in a cross-functional environment, you’ll do some of the best work of your career here.

Our new Demand Generation Manager will optimize our best-in-class revenue engine to grow our North America Enterprise business segment! Successful candidates will possess a strong passion for both the science and art of demand generation, find joy in dissecting data, and is skilled in crafting a comprehensive demand generation strategy.

Reporting to the Sr. Director of Global Demand Generation and working closely with the broader Demand and Digital teams, this role will partner with Marketing and Sales leaders to collaborate on an efficient plan to achieve pipeline targets and yield positive financial impact for the company! This individual will monitor inner stage conversion rates through the funnel to proactively identify and recommend an impactful mix of demand tactics to achieve key targets. They will also engage with multiple teams to drive the demand strategy, including Sales, Business Development, Digital, Field Marketing, Product Marketing, Content Marketing and Marketing Operations.


  • Accountable to excellence. You are impact and objective focused.

  • An entrepreneurial self-starter that thrives in a fast-paced team environment.

  • Able to challenge the status quo and creates with possibility.

  • Always possesses a positive, helpful demeanor, can handle time-based stress and display calmness and composure in uncertain and strenuous situations.

  • An outstanding communicator; You write thoughtful emails, run meetings with intention, can whip up a presentation on the fly and present in front of a group - no sweat.

  • An effective influencer. People trust and follow your direction.

  • A strong listener that relies on information gathering to uncover and define results, needs and outcomes.


  • Strategy and optimization of the regional demand plan and programs, including tactic scope, outcomes, key performance indicators, and required inputs and resources to deliver.

  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length (end to end funnel analysis).

  • Partnership with the inbound business development team to ensure that leads turn into opportunities and new business.

  • Accountable to regional/segment pipeline and revenue targets.


  • BS/BA Degree (Business, Marketing, or equivalent) is required.

  • 4-5+ years of experience planning, developing, and implementing impactful demand programs, preferably for B2B SaaS organizations.

  • Knowledge of content marketing, digital marketing, data infrastructure, and analytics/reporting.

  • Proficient in demand generation metrics and approaches to test and optimize them.

  • Familiarity with CRM platforms (ex. Salesforce), ABM tools (ex. Demandbase), and data partners (ex. Usergems).

  • Ability to interact with various levels of partners and make decisions based on data and insights.

  • Exceptional problem-solving skills capable of identifying potential roadblocks in advance, proposing solutions; able to act on your feet and make critical decisions quick without heavy coaching.

  • Strong written, verbal, communication, and presentation skills with keen attention to detail.

  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.

  • Flexibility to work in a constantly evolving environment.

  • Willingness to travel up to 10% as needed to participate in company/team meetings.

EOE Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact to request an accommodation.

For more information on Plurasight’s commitment to building a more diverse and inclusive workforce please review our most recent Diversity, Equity, Inclusion and Belonging Report HERE.