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BAND 5A
KEY RESPONSIBILITIES

• To develop a suitable marketing strategy and action plan for the area – consistent with the share and volume objectives of the business.
• To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.
• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.
• To develop and manage vendors for signage, merchandising equipment etc.
• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
• To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company’s/ brand’s image in the course of conducting various consumer/ trade promotions.
• Assist in and co-ordinate local level market research activities in co-ordination with the Manager – Promotions.
• To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.
• To participate and be involved in the key decision-making for the regional management.
• Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)
• Exposure with International Brand is must

KEY STAKEHOLDERS

INTERNALLY (mention role):

• Marketing/ Activation for planning and execution of promotions, installation and maintaining of signage.
• State Heads for guidance and approvals
• With the Zonal SDM for systems/ formats/ SRS
• Follow up with sales team with regards to activation/promotion etc.

EXTERNALLY (mention role):

• Create and maintain relations with high-net-worth individuals/ opinion leaders who are either consumer/ potential consumers
• Maintain healthy relationship with the vendor &Trade Partners

PROFILE DETAILS

EXPEREINCE (Please specify in case there are any preferred industries):

• Analytical ability: analyze market data
• Ability to liaise at all levels internally and externally
• Experience in event management preferable.
• Knowledge and experience of consumer and trade promotions

BEHAVIOURAL SKILLS (Both essential & desirable)

• Flexible and creative
• Exceptional social and communication skills, well groomed, with a pleasing personality
• An individual with high energy and enthusiasm
• Willing to travel extensively
• Good inter-personal skills
• Working knowledge of branding opportunities through signage, printing, consumer gifting etc.
• Should have an eye for detail and a penchant for quality execution – perfectionist – should seek to improve upon everything
• Self-starter with high energy and confidence
• Should be flexible in approach

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