Webinar Manager
Panorama Education
About Panorama:
Panorama Education is a fast-growing technology company partnering with K-12 school districts to help students succeed in the classroom and beyond. Today, 2,000 districts serving 15 million students across all 50 states rely on our secure, research-backed platform for AI, student support, and community voice and engagement. We also provide professional development and hands-on support to help schools to achieve their strategic goals and improve student outcomes. When you join Panorama, you become part of a mission-driven team making a real impact for students every day.
Panoramians can choose to work fully remote anywhere within the Continental United States.
About the Role:
As a Webinar Manager, you will execute impactful webinars and curate the ideal mix of Panorama-owned and sponsored virtual events. With a focus on continuous improvement, you’ll find ways to optimize the full webinar program and attendee experience—from promotion and day of experience to post-event follow-up—ensuring seamless execution, memorable guest experience, and pipeline impact.
Responsibilities:
- Develop a comprehensive webinar calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives
- Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars
- Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners
- Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey
- Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
- Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content
- Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution
- Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
- Stay current with webinar best practices and trends to ensure programs remain competitive and engaging
This job is for you if you have:
- 3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs
- Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce)
- Strong project management skills with attention to detail and the ability to manage multiple priorities
- Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively
- Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics
- Demonstrated success with driving pipeline through webinar and content marketing
- Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations
- Excellent collaboration with cross-functional teams, including marketing, sales, and product
- Creative problem-solving abilities and a keen attention to detail
Base Salary: The salary range for this position is $76,500 - $112,500
Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits
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