Marketing Director
Nextdoor
Meet Your Future Neighbors
At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others.
As Marketing Director reporting into Nextdoor’s Co-Founder and Head of Marketing, Community & Operations, you are a critical leader on the marketing team who will be instrumental in helping to drive our mission forward.
The Impact You'll Make
As a strategic, values aligned marketing leader, you bring expertise in product and core marketing, you understand how to partner deeply with product, design, revenue, and international teams to launch campaigns that drive global engagement and growth across both B2C and B2B.
Our ideal candidate is a right brain and left brain combo - a creative and strategic thinker who transforms customer and market insights into marketing plans with measurable results. You'll advocate for customers, turn Nextdoor's vision into effective go-to-market campaigns, and lead across functions to shape our marketing efforts during a pivotal chapter at Nextdoor. You are curious, analytical, resourceful and creative. You bring nimbleness, innovation, and urgency, the ability to think big picture, while also being hands-on. You thrive on collaboration and inspiring high-performing teams to reach their full potential.
Your responsibilities will include
- Building effective SMB/Mid-Market GTM and growth strategies
- Developing strategic marketing with compelling business cases
- Creating positioning, messaging, and go-to-market plans driving product adoption
- Championing customer voice to inform product roadmaps and marketing plans
- Executing creative consumer campaigns with measurable results
- Collaborating with marketing and community peers on business objectives
- Fostering a "test and learn" culture for scalable, innovative experiments
- Thinking globally while enabling integrated marketing campaigns
- Using emerging AI technologies and tools that can help accelerate marketing efforts
- Leading and nurturing a best-in-class team
What You'll Bring to The Team
- 15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
- Proven B2C and B2B product marketing chops; SMB experience is a plus
- Experience with growth marketing
- Deep understanding of the digital product lifecycle
- Track record of creating campaigns with measurable impact
- Creative and innovative breakthrough ideas that are uniquely suited to our business
- Exceptional writing, storytelling, and presentation skills
- Expertise targeting the right audiences with effective messaging
- Skill securing stakeholder buy-in for marketing initiatives
- Hands-on execution amid competing priorities
- Data-driven decision making and business case development
- Cross-functional product launch and adoption monitoring experience
- Demonstrated team-building with high execution standards
- A sincere interest in the power of local community
- Adaptability in complex, fast-paced environments
- Relentless drive to win with a positive attitude
Meet Your Future Neighbors
At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others.
As Marketing Director reporting into Nextdoor’s Co-Founder and Head of Marketing, Community & Operations, you are a critical leader on the marketing team who will be instrumental in helping to drive our mission forward.
The Impact You'll Make
As a strategic, values aligned marketing leader, you bring expertise in product and core marketing, you understand how to partner deeply with product, design, revenue, and international teams to launch campaigns that drive global engagement and growth across both B2C and B2B.
Our ideal candidate is a right brain and left brain combo - a creative and strategic thinker who transforms customer and market insights into marketing plans with measurable results. You'll advocate for customers, turn Nextdoor's vision into effective go-to-market campaigns, and lead across functions to shape our marketing efforts during a pivotal chapter at Nextdoor. You are curious, analytical, resourceful and creative. You bring nimbleness, innovation, and urgency, the ability to think big picture, while also being hands-on. You thrive on collaboration and inspiring high-performing teams to reach their full potential.
Your responsibilities will include
- Building effective SMB/Mid-Market GTM and growth strategies
- Developing strategic marketing with compelling business cases
- Creating positioning, messaging, and go-to-market plans driving product adoption
- Championing customer voice to inform product roadmaps and marketing plans
- Executing creative consumer campaigns with measurable results
- Collaborating with marketing and community peers on business objectives
- Fostering a "test and learn" culture for scalable, innovative experiments
- Thinking globally while enabling integrated marketing campaigns
- Using emerging AI technologies and tools that can help accelerate marketing efforts
- Leading and nurturing a best-in-class team
Rewards
Compensation, benefits, perks, and recognition programs at Nextdoor come together to create our total rewards package. Compensation will vary depending on your relevant skills, experience, and qualifications. Compensation may also vary by geography.
The starting salary for this role is expected to range from $290,00 to $345,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role.
We expect to award a meaningful equity grant for this role. With front loaded quarterly vesting, your first vest date will take place within 3 months of your start date.
When it comes to benefits, we have you covered! Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option, and we also provide a OneMedical membership for concierge care.
At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we serve. We encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.
For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.
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