Manager, Kids & Family Series Marketing (UCAN)
Netflix
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
The Opportunity
Marketing’s purpose at Netflix is to entertain by creating affinity, engagement, and loyalty to our brand, titles, and talent. Within that, Kids & Family is a unique opportunity and challenge: we are building meaningful, trust-based relationships with young audiences and the parents, caregivers, and families who choose Netflix—balancing kid-first joy with parent-led decision-making, safety, and value. We are looking for a Marketing Manager, Kids & Family Series to join the UCAN Title Marketing Genre & Family team. In this role, you will be a key strategic leader across our Preschool, Kids, and Family series slates, responsible for developing and launching campaigns for a dynamic range of animated, unscripted, and eventized co-viewing titles. You will help shape how our stories show up in culture and how families discover and fall in love with them.
The Role
The Netflix Series Marketing team seeks a Title Marketing Manager who is an expert and visionary in the preschool and kids space. This manager will not only lead the day-to-day development and execution of 360 marketing campaigns but also serve as a subject matter expert across emerging generations (Alpha and GenZ). The ideal candidate is highly collaborative with a background across pre-school/kids marketing (deep knowledge in 360 tactics to reach these audiences - strategies across YouTube, Influencers, Partnerships, etc.), a strategic mindset, and a strong creative point-of-view.
Core Responsibilities
Lead end-to-end Kids & Family Series campaigns – from strategy and consumer insight development through creative execution, production, launch, and post-launch optimization as titles evolve into always-on brands.
This role requires fluency across distinct age segments—Preschool, Kids, Tweens, and Family Co-Viewing—understanding how strategy, creative tone, platform mix, and success metrics differ across each. Candidates should be comfortable tailoring campaigns differently for parent-driven discovery (Preschool), kid-driven fandom (Kids), and shared household viewing moments (Family).
Act as a key point of contact for cross-functional partners (content, consumer products, regional marketing, publicity, communications, creative marketing production, product, editorial, and others) to ensure alignment on strategy, positioning, and goals.
Partner deeply with Consumer Products to help shape franchises—identifying characters, worlds, and narratives that can live beyond the screen and reinforce trust, longevity, and repeat engagement with families.
Project manage cross-functional campaign initiatives, including leading, organizing, and mobilizing internal task forces and brainstorming sessions, as well as external filmmaker/talent kickoffs and presentations.
Write clear, inspiring creative briefs that translate strategy and insights into actionable direction for internal and external creative partners.
Provide high-level filmmaker and talent management and support across the slate, building trust and alignment around campaign strategy and creative.
Communicate and advocate for campaign strategy and creative in lively discussions with filmmakers, talent, and colleagues across the company.
Partner with product and engineering to integrate campaigns into the Netflix member experience, exploring how product surfaces can support discovery, engagement, and fandom.
Demonstrate strong verbal, written, and presentation skills, leading meetings and managing workflows with a wide range of internal and external stakeholders.
Who You Are
Passionate
You have a deep passion for Kids, Family, YA, Animation, and/or gaming, and a strong understanding of the broader entertainment landscape. You understand the dual-audience reality of Kids & Family marketing: inspiring kids while earning the confidence of parents, caregivers, and co-viewers. You bring experience reaching Gen Z and Gen Alpha audiences and are fluent in the trends, platforms, and behaviors that shape how they discover and engage with content.
Platform-Led
You have a deep understanding of the social and digital ecosystem, including how new behaviors emerge and evolve across platforms. You bring deep expertise in YouTube as a Kids & Family ecosystem—understanding long-form vs. Shorts behavior, creator adjacency, algorithmic discovery for younger audiences, and how parents evaluate trust, safety, and educational or emotional value on the platform.
360° Campaign Architect
You have a proven track record of building integrated, world-class campaigns that connect with audiences and break through the cultural zeitgeist. You think beyond launches to build franchises and brands, and you are curious about all aspects of marketing (mobile, paid and organic social, broadcast, OOH, experiential, and emerging platforms). You strive to create impactful, cohesive storytelling across every touchpoint.
Brand Safety Champion
Serve as a steward of brand trust in the Kids & Family space, ensuring campaigns align with platform safety standards, age-appropriate messaging, and Netflix’s responsibility to parents, caregivers, and young audiences. Familiarity with marketing considerations related to COPPA, child-directed advertising standards, and brand safety best practices is a plus.
Proven Leader
You are a natural leader who can set strategy, define a clear creative vision, and rally teams around it. You are comfortable making decisions with imperfect information and guiding partners through ambiguity.
Cross-Functional Collaborator
You are an effective partner to content, consumer products, regional marketing, publicity, communications, product, editorial, and more. You engage early, listen actively, and align teams on shared goals, then see that collaboration through launch and beyond.
Multi-Tasker In A Matrix
You thrive in a fast-paced, highly matrixed environment with multiple campaigns in flight. The Kids & Family slate is large and varied; you know how to prioritize, sequence, and allocate resources to drive the greatest impact.
High Global IQ
You have experience working on global or multi-market campaigns and are comfortable partnering with teams across regions. You understand how to balance local nuance with global consistency.
Innovator & Fandom Builder
You are passionate about innovation in storytelling and distribution. You have experience designing out-of-the-box social and digital strategies that nurture fandom, encourage participation, and use platforms in new and unexpected ways. You understand how success is measured differently in Kids & Family—beyond launch awareness to signals like repeat viewing, habitual engagement, franchise affinity, and parental trust.
Tech-Forward
You appreciate technology and enjoy partnering with product and engineering teams. You are excited by the opportunity to integrate campaigns into the Netflix product experience and explore how product surfaces can deepen engagement with Kids & Family titles. You have an entrepreneurial mindset and are eager to thrive within Netflix’s unique culture (see “Who We Are”).
Skills & Requirements
10+ years of experience building strategic and creative consumer marketing campaigns, ideally at a streaming platform, network, studio, global brand, or creative/advertising agency, with meaningful experience in Kids & Family or animated entertainment (TV, film, or gaming).
A track record of leading in fast-paced, relationship-driven environments, with the ability to influence and inspire without relying on formal authority.
Experience managing a high volume of campaigns in parallel, collaborating with diverse, geographically dispersed teams.
Native understanding of digital and social advertising, including direct video, mobile, paid social, display, rich media, and VOD, with a particularly strong grasp of YouTube and how to best leverage it for Kids & Family marketing.
Strong interpersonal, creative, presentation, problem-solving, negotiation, influencing, facilitation, organizational, prioritization, decision-making, analytical, and conflict-resolution skills.
A genuine passion for Kids & Family and animated content and a desire to build brands and franchises that families love.
Location & Reporting
This role is based in Los Angeles, CA.
The manager will report into the UCAN Director Animation, Kids & Family and partner closely with peers across genre verticals.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $210,000.00 - $339,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
