Manager, Live Monetization - Ads
Netflix
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
In November 2022, Netflix launched an ad-supported tier, enabling the delivery of standard :15 and :30 ads. Since then, we've expanded our suite of advertising solutions and have grown our ad-supported monthly active user count to more than 80 million, globally. We are now scaling capabilities that focus on live content, brand integrations, and other opportunities that allow brands to partner with us across an even wider Netflix footprint.
About The Team
The Ads Commercialization team develops holistic local, cross-regional, and global strategies to deliver unparalleled value to clients while fueling Netflix’s growth. Through seamless collaboration across numerous internal teams, we build advertising solutions that exceed expectations and drive meaningful outcomes. We ensure that Live, Sponsorship, and Custom programs are supported by commercial models that optimize ad revenue, client performance, and overall value for Netflix. A critical part of our success is dependent on driving effective collaboration across teams and establishing globally consistent and locally flexible solutions.
About The Role
This role will focus on developing and managing ad monetization approaches specific to Live events [Sports, Entertainment, etc.], inclusive of both global properties [distributed to the global Netflix footprint] and local properties [distributed in 1 or a select group of markets]. A drive to innovate, work cross-functionally, and collaborate with external partners will be critical to success. Initial focus will be to develop and successfully bring to market high-impact advertising opportunities tailored primarily to the UCAN (United States and Canada) region, as well as priority initiatives in UK, MX, CA and JA. With Netflix’s mission to entertain the world, our recent acquisition of key sports properties —NFL, WWE and the Women’s World Cup in 2027— and continued development of exclusive events [Tyson/Paul & Taylor/Seranno fights], we’ve become a powerful vehicle for brands to connect meaningfully with audiences. This role is central to advancing innovative advertising solutions and commercial strategies across Live on Netflix.
Key Responsibilities
In this role, you will:
Collaborate with Marketing Partnerships and Content teams to identify, evaluate, and develop high-value advertising programs connected to Netflix programming, including marquee sports properties like the NFL, WWE, and the Women's World Cup and other Live genres such as Awards Shows, bespoke Live events, weekly shiny-floor formats etc.
Work in partnership with 3rd party rights holders/licensors to incorporate policy/obligations as part of Netflix GTM initiatives [types of formats, ad load, restrictions, etc.]
Partner with Finance & Strategy (F&S), Content, Marketing Partnerships, Product and Revenue Yield Analytics (RYA) teams to develop frameworks and commercial formats for Live advertising programs, inclusive of greenlight models, forecast, pricing, and packaging of LIVE advertising programs.
Work with Legal, Business Affairs, and Content teams to stand up sponsorship, integration, and overall commercial format for Live programs.
Partner with the Sales teams to scale commercial strategy globally, with a focus on local marketplace practices and nuances.
Collaborate with Marketing Partnerships in developing and rolling out go-to-market Live sales materials and training.
Partner with Ads Research and Consumer Insights to develop measurement and insights capabilities that support monetization models.
Develop revenue and program tracking mechanisms in conjunction with business operations to ensure annual objectives are met and/ or exceeded.
Track and evaluate competitive offerings to ensure Netflix provides best-in-class Live advertising solutions.
About You
Experience: 7+ years of sales/monetization experience specific to live events, integrated marketing, and/or sponsorship programming.
Cross-Platform: Deep experience and understanding of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
Regional Focus: Proven expertise within the UCAN market; high level global Live sponsorship marketplace knowledge is a plus.
Collaboration: Ability to collaborate upstream with content and creative teams during the concepting and ideation phases of ad programs and external partners
Adaptability: Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach to evolving challenges and opportunities.
Curiosity: A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
Client Insights: Deep understanding of how clients and agencies value and negotiate Integrated Marketing opportunities to inform Marketing and Sales initiatives.
Innovation: Demonstrated track record of challenging the status quo and successfully implementing innovative approaches that drive revenue.
Entrepreneurial Spirit: Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organization.
Join Us
This is an exciting opportunity to play a pivotal role in shaping the future of Netflix’s ad-supported offerings in the UCAN region. If you’re passionate about creating innovative advertising solutions, thrive in a fast-paced, dynamic environment, and excel at turning complex challenges into meaningful opportunities, we’d love to hear from you
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
