Manager, Partnerships Monetization - Ads (UCAN)
Netflix
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
In November 2022, Netflix launched an ad-supported tier, enabling the delivery of standard :15 and :30 ads. Since then, we've expanded our suite of advertising solutions and have grown our ad-supported monthly active user count to more than 80 million, globally. We are now scaling capabilities that focus on live content, brand integrations, and other opportunities that allow brands to partner with us across an even wider Netflix footprint.
About The Team
The Ads Commercialization team develops holistic local, cross-regional, and global strategies to deliver unparalleled value to clients while fueling Netflix’s growth. Through seamless collaboration across numerous internal teams, we build advertising solutions that exceed expectations and drive meaningful outcomes. We ensure that Live, Sponsorship, and Custom programs are supported by commercial models that optimize ad revenue, client performance, and overall value for Netflix. A critical part of our success is dependent on driving effective collaboration across teams and establishing globally consistent and locally flexible solutions.
About The Role
This UCAN (United States and Canada) role will focus on developing commercial go-to-market models for all custom sponsorship opportunities [not inclusive of Live]. A core mission will be to work cross-functionally to develop and scale high-impact advertising opportunities tailored to each regional market across scripted/unscripted titles/concepts that involve one or more of the following:
Direct connection/association with our IP [integrations, extensions, or co-marketing]
Custom content development
Non-working investment [production, talent, event activation, etc.]
Netflix ecosystem extensions [Consumer Product, Brand Partnership, Gaming, Experiences, etc.]
Multi-year, standard & custom investment windows [ie, noncalendar/upfront year-based]
With Netflix’s mission to entertain the world, our titles—of all shapes and sizes—become powerful vehicles for brands to connect meaningfully with audiences. This role is central to advancing innovative advertising solutions and commercial strategies across the Netflix ecosystem.
Key Responsibilities
In this role, you will:
Partner with Finance & Strategy (F&S), Marketing Partnerships, Product and Revenue Yield Analytics (RYA) teams to forecast, price, and package advertising programs tailored to the UCAN region.
Create monetization frameworks for high-priority titles in collaboration with Marketing Partnerships, specific to UCAN.
Work with Legal, Business Affairs, and Content teams to stand-up regional commercial sponsorship and integration models.
Partner with the UCAN Sales team to build client BY/ CY sponsorship strategy and develop frameworks for Custom programs.
Collaborate with Ads Research and Consumer Insights to develop measurement and insights capabilities that support monetization models.
Develop, in conjunction with Business Operations and Marketing Partnerships, revenue and program tracking mechanisms to ensure annual objectives for the UCAN region are met or exceeded.
Track and evaluate competitive offerings within UCAN to ensure Netflix provides best-in-class advertising solutions.
About You
Experience: 7+ years of sales/monetization experience specific to integrated marketing, and/or sponsorship programming.
Regional Focus: Proven expertise within the UCAN market, with an understanding of the unique characteristics and opportunities of this region.
Collaboration: Ability to collaborate upstream with content and creative teams during the concepting and ideation phases of ad programs.
Adaptability: Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach to evolving challenges and opportunities.
Curiosity: A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
Client Insights: Deep understanding of how clients and agencies value and negotiate Integrated Marketing opportunities to inform Marketing and Sales initiatives.
Innovation: Demonstrated track record of challenging the status quo and successfully implementing innovative approaches that drive revenue.
Entrepreneurial Spirit: Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organization.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
