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Marketing Operations Manager - UCAN (Comedy/Stand-Up)

Netflix

Netflix

Marketing & Communications, Operations
Los Angeles, CA, USA
Posted on Sep 25, 2023
We are looking for an experienced and seasoned Marketing Operations Manager to join our UCAN Marketing Operations & Production team, overseeing title-level campaign production, creative operations, and project management across our UCAN Series slate. Marketing Operations & Production is a center of excellence for creative operations, cross-functional project management, and marketing production, that works closely with Marketing, Communications, & Product groups at Netflix to connect our stories with millions of people worldwide.
The Opportunity
With 230+ million paid memberships in over 190 countries, Netflix is the world's leading streaming entertainment service and is powered by a work culture that’s focused on high performance and continuous improvement. This is a great opportunity to shape the future of how we enable the best quality and scaled execution of marketing campaigns as we continue to grow our slate of local and global content.
The Role
In this role, you will be a key cross-functional partner, responsible for managing the end-to-end project management of a campaign, production budgets for promotional assets, and partnering with creative, media, social, publicity and other cross-functional teams. This means that you are a nimble, solutions-oriented, entrepreneurial, and a creative operations expert. You thrive in a fast-paced environment that requires you to bridge competing priorities amongst global and local cross-functional stakeholders -- ensuring all assets are delivered on time, and on budget.

Responsibilities Include

  • Oversee a slate of Netflix UCAN titles by managing end-to-end campaign operational scope including: overseeing relevant budgets, creative development operational management, asset planning and production, and campaign fulfillment/delivery
  • Budget and track spend for UCAN title marketing launches across the entire lifecycle of a campaign (from Creative Development to Delivery)
  • Define and manage milestones across an entire campaign lifecycle including: creative development timelines, advise on executive review timing, aggregate stakeholder delivery deadlines, production deadlines due dates and backout timings for asset rollouts (i.e. media deliveries, debuts, etc.)
  • Manage creative agency NDAs, SOWs and creative agency onboarding as needed
  • Track creative agency deliverables against the SOW and escalate to primary stakeholders of any potential lock date delays and budget overages.
  • Ensure that time-sensitive bottlenecks are eliminated and advise on delivery & budget risks to enable the creation and production of high quality creative at a high velocity.
  • Lead and manage cross-functional communications and workflows, ensuring effective exchange of campaign information and global dissemination of campaign milestones, assets and deliverables.
  • Partner with a team of operational producers responsible for managing finishing, localization, and trafficking of promotional materials. These include online and offline AV, key art and out-of-home, digital, and social creative assets.
  • Manage day-to-day escalations and troubleshooting of creative development and production issues.
  • Use data to inform production best practices, eliminating inefficiencies throughout our operational pipelines

Qualificiations

  • 8+ years of creative project management and creative production experience, preferably at an entertainment studio, network, or agency.
  • Proven track record of managing large cross-functional teams through successful marketing campaigns
  • Expert knowledge of marketing campaign and localization workflows, deeply understanding of the creative and production process for video (trailers, tv spots, social creative, etc), print/OOH and digital materials
  • Fluent in Video and Digital types and formats while understanding the fundamentals of asset management, servicing, and ad trafficking
  • High competency and proven track record of project management for high-profile global campaigns
  • Knowledgeable of the ever-evolving advertising landscape
  • Experience managing a high volume of creative and campaign types with geographically dispersed teams
  • Strategic thought partner and strong team player

Personality Attributes

  • You are passionate and curious about all aspects of entertainment marketing.
  • You are a natural-born communicator, connecting the dots when others cannot, and have the ability to simplify complex issues and questions
  • Has a marketers background and mindset
  • You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity
  • You’re comfortable living in the gray and can navigate comfortably in ambiguity
  • You have a track record of successful cross-functional work and lead deftly across the many aspects of campaign development
  • A collaborative spirit who possesses a strong creative and strategic sensibility and who can expertly influence key stakeholders and foster deep relationships across the business
  • A competent professional who can effectively liaise and build trust and partnership with their cross-functional counterparts
  • You approach all challenges and obstacles with a solutions-oriented mindset
  • You are an agile, goal-oriented personality, driven to succeed, and always up for a challenge!
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.
The overall market range for roles in this area of Netflix is typically $180,000-$250,000k.
This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.
See Who We Are and what our Culture is like.
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.