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Digital Marketing Manager

Maven Clinic

Maven Clinic

Marketing & Communications
New York, NY, USA
Posted on Friday, June 7, 2024
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a data-driven, Digital Marketer to drive the creation, execution and analysis of our digital marketing strategy to build pipeline and accelerate revenue growth. You will be responsible for managing our paid strategy to generate demand, optimize performance, and measure the results. You will partner with both internal (campaign strategy, events, content, creative, operations and product marketing) and external (performance marketing agency) to execute the strategy.

As the Digital Marketing Manager, you will:

  • Lead the creation, execution and analysis of our digital marketing channels to drive inbound leads and engagement with target accounts; channels include, but are not limited to, paid media, SEM, paid social, display, and referral
  • Partner with campaign strategists to support the execution of integrated campaigns, supporting top of funnel lead generation through bottom of funnel pipeline acceleration
  • Own the relationship with our performance marketing agency and partner to create high-performing campaigns across digital channels that drive high-quality, cost-effective leads
  • Conduct a holistic audit of our existing digital channels in partnership with our performance marketing agency to recommend improvements, creating a testing roadmap to drive continual optimizations, new channel growth, creative insights, and audience learnings
  • Partner with the creative team to ensure campaign assets are high-performing and on brand, while driving engagement and results
  • Oversee digital marketing budget, in partnership with Director of Campaigns & Content and work closely with marketing operations on budgeting and forecasting process; Drive continual improvements of ROAS and ROI
  • Track and measure channel performance against goals and KPIs and share results across the great marketing org

Experience & Skills:

  • 5+ years of B2B digital marketing experience; expertise in acquisition channels and tactics
  • Strong project management experience, collaboration skills and ability to form effective partnerships across cross-functional teams – design, product marketing, and agency
  • Deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
  • Experience with Hubspot/Marketo, Salesforce, Google Analytics, Google Ads, social platforms (LinkedIn), 6Sense (or similar ABM platform)
  • Experience in a highly analytical role
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done
  • Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail

For candidates in NYC, CO, or CA, the base salary range for this role is $119K-$135K per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Annual professional development stipend and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.