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Role Summary:

We’re seeking a data-driven, strategic leader to accelerate our customer acquisition and conversion initiatives. As Director of Growth, you’ll own end-to-end performance marketing across digital. You’ll optimize creative and channel strategies, and partner cross-functionally to drive scalable, profitable growth. You’ll also have direct oversight of Meta, Google, and other paid media channels to maximize brand reach and revenue.

Salary Range: $130,000-$150,000 base plus bonus (The actual compensation will depend on a variety of job-related factors which may include work experience, education, location, and skill level)

Key Responsibilities:

• Oversee the strategy and day-to-day performance of Meta, Google, and other paid media campaigns, ensuring optimal conversion and customer engagement
  
• Own and manage the digital marketing budget and forecasting, driving CAC efficiency and revenue expansion
  
• Partner with creative, product, and analytics teams to optimize assets, messaging, and channel mix
  
• Lead growth experiments and A/B testing to unlock new revenue opportunities and refine messaging
  
• Build and mentor a small but high-performing growth team, fostering a culture of accountability and continuous learning
  
• Track and analyze KPIs (CAC, revenue, ROAS) to inform decision-making and report to senior leadership
  
• Stay ahead of industry trends and identify new growth opportunities, from platform expansions to new performance strategies
  

What We’re Looking For:

• 8-10 years of growth marketing experience, with proven success in scaling DTC or digital-first brands
  
• Expertise across Meta, Google, other paid media channels, and conversion optimization
  
• Strong analytical skills and experience using data to guide marketing decisions
  
• Ability to work cross-functionally, influence stakeholders, and manage multiple priorities in a fast-paced environment
  
• A collaborative, entrepreneurial mindset and a track record of building and leading high-performing teams
• Must be able to come into our NYC office 3 days per week.