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Job Title: Paid Marketing Manager

Department: Marketing

Overview

We are looking for an experienced Paid Marketing Manager to join our dynamic team. As a Paid Marketing Manager, you will drive awareness, engagement, and demand within sets of target accounts through expertise in paid media: search and display advertising, paid social, retargeting, and content syndication. Optimization and management of campaigns across digital platforms, analyzing metrics and KPIs, and running and tracking tests will be the primary day-to-day responsibilities and will ensure the long-term success of Lendio’s digital campaigns.

What You’ll Do

• Develop and manage digital channels (paid search, paid social, display media, content syndication) across Google Ads, Bing, Taboola, Facebook and more

• Manage a marketing budget against a set of KPIs with a focus on funnel conversion

• Analyze campaign performance and perform regular optimizations to improve cost efficiency and scale success

• Be a subject matter expert on digital paid media strategies, trends, tools, and capabilities

• Collaborate with cross-functional teams (PMM, Creative, Business Intelligence, Finance) to ensure company goals are met while leveraging appropriate messaging and creative to drive the highest response rates

• Perform regular experiments to drive increased conversion rates and share learnings across the team

Who You Are

• Experienced paid marketer who is comfortable working in search, display, paid social and more

• Experience working in B2B Saas preferred

• Highly analytical approach to implementing, testing, and analyzing campaigns

• Comfortable working with large budgets

• Someone with a results-driven mindset with a bias for action

• Excellent communicator, creative thinker, and organized

• Self-motivated, team player, empathetic, sense of humor, confident

Requirements

• Bachelor's degree

• 1-3 years experience in digital paid advertising including search, display, video, native, and social

• Strong familiarity with the Google Ads platform

• Experience with MS Excel, Google Sheets and Tableau strongly preferred

Benefits

• Competitive compensation

• Unlimited PTO

• Medical, dental, vision, and life Insurance

• 401k match program

• HSA / FSA

• Paid maternity/paternity leave

• Remote and in-office schedule (we are flexible)

• Onsite gym and regular food trucks

Pay Range:

Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Untracked PTO (Paid Time-off)

• 401(k) with company match

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program

• Discounted cellular plans

• Company-contributed travel benefit

Get to know Lendio:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.

Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.