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Job Description:

Craft your next adventure at King

We’re looking for a Senior Live Marketing Specialist to help bring our in-game experiences to life for millions of players around the world. You’ll turn ideas into impactful player moments — designing, building, and optimizing live marketing campaigns that engage, surprise, and delight.

Role Purpose

As a Senior Live Marketing Specialist, you’ll play a key role in delivering engaging, data-driven campaigns that enhance player retention and drive long-term value. You’ll combine technical expertise with analytical thinking to execute, monitor, and optimize campaigns across multiple channels. Working closely with the Product and Live Marketing Director and cross-functional teams, you’ll ensure that every message is timely, relevant, and aligned with player needs and product goals.

Your Role within the Kingdom

• Build, QA, and deploy multi-channel Live Marketing campaigns across platforms such as Braze, App Store Connect, social, and in-game messaging systems, ensuring alignment with product events and business priorities.
  

• Define, build and optimize player segments based on behaviour, lifecycle stage, and targeting criteria.
  

• Identify and drive new Live Marketing opportunities by analysing player behaviour, campaign performance, and content gaps — testing innovative approaches to increase engagement and retention.
  

• Partner closely with the Product and Marketing to refine campaign strategy, including timing, frequency, and messaging.
  

• Conduct A/B testing to optimize content performance and channel effectiveness.
  

• Monitor campaign results, identifying trends, anomalies and actionable insights.
  

• Ensure campaigns are localized and fully aligned with the product calendar.
  

• Maintain a high standard of delivery quality, precision, and attention to detail across all Live Marketing initiatives.
  

Skills & Experience

• Proven experience in campaign setup and segmentation using tools such as Braze, Leanplum, OneSignal, or similar platforms.
  

• Understanding of lifecycle marketing flows, campaign logic, and scheduling mechanics.
  

• Exceptional attention to detail and a rigorous QA mindset.
  

• Analytical skills with the ability to interpret performance metrics and make data-informed recommendations.
  

• Comfortable working with large datasets and complex tagging systems.
  

• Basic design/UX awareness to ensure engaging and user-friendly messaging.
  

About you

You’re a technically strong, detail oriented marketer that thrives in a fast-paced environment, with a deep curiosity about player behaviour and lifecycle optimization. You balance creative execution with analytical precision and are passionate about elevating Live Marketing craft standards across campaigns.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.