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Job Description:

We are seeking an ambitious and visionary Senior Principal Economy Designer to champion the economy design strategy for Candy Crush Saga, the world’s most beloved match-3 game with over 200 million monthly active players.

Your role within the Kingdom

As Senior Principal Economy Designer, you will be responsible for contributing to and evolving the long-term economy design vision for Candy Crush Saga. In this role, you’ll shape and evolve the economy strategy that delivers meaningful, rewarding experiences across all play styles - serving as a core driver of Candy Crush’s long-term success.

Key Responsibilities

• Champion the Economy Vision
  Own and evolve the long-term economy strategy for Candy Crush Saga, aligning with both player motivations and business goals.

• Design for Scale
  Develop systems that support diverse playstyles—across hundreds of levels, features, and live events—while maintaining balance and pacing.

• Lead Innovation
  Design and implement scalable, forward-thinking economy and progression models that keep the game fresh, rewarding, and competitive over time.

• Drive Data-Backed Decisions
  Collaborate with Product, Analytics, and Game Design to define economy KPIs, monitor system health, and optimize design decisions based on player insights and performance data.

• Influence at All Levels
  Align senior stakeholders on economy direction. Present a clear long-term vision and execution roadmap and partner cross-functionally to drive successful implementation.

• Empower Teams
  Provide frameworks and guidance that enable designers to build robust, scalable economy components across the game.

Skills to Create Thrills

• 10+ years of experience in economy and systems design roles, with proven success in F2P games at scale.

• Experience driving economy design strategy for large-scale, live-operated F2P games.

• A strong passion for match-3 games and a deep understanding of the casual gaming market.

• Strategic mindset with a track record of solving complex economy and monetization challenges at both macro and micro levels.

• Strong leadership and team-building skills, with experience managing and developing designers to achieve their full potential.

• Collaborative and persuasive communicator—capable of influencing senior stakeholders and aligning diverse teams around a clear vision.

• Deep analytical acumen with experience leveraging data and KPIs to inform design strategies and decisions.

• Proficiency in creating economy simulations, progression models, and reward systems for complex, multi-layered games.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.