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Sr. Field Marketing Manager

Kiddom

Kiddom

Marketing & Communications
United States · Remote
Posted on Saturday, November 11, 2023
About Kiddom
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
We are a passionate, collaborative team focused on building transformative education technology and making a measurable impact in K-12 education.
We strive to create an inclusive, positive team culture where everyone is respected and valued for everything they bring to Kiddom, not just what they produce.
We are seeking a highly motivated and experienced Senior Field Marketing Manager to join the marketing team at Kiddom. In this role, you will be responsible for developing and managing localized support within our state adoption markets to drive awareness, adoption, and sales of Kiddom's innovative K-12 solutions.
No supervisory responsibilities at this time; may include people management in the future

Essential Functions/Major Responsibilities:

  • State Adoption Strategy: Develop and execute comprehensive field marketing strategies within our state adoption markets to drive Kiddom's presence and adoption within target states. Identify key decision-makers, understand their needs, and collaborate with sales and product marketing to tailor efforts and resources to meet local requirements.
  • Conference and Event Management: Plan, coordinate, and execute impactful conferences, events, and educational tradeshows. Collaborate with internal and external stakeholders to develop compelling content, secure speaking engagements, and ensure a successful presence for Kiddom at these events. Manage event logistics, budgets, and post-event follow-up activities.
  • Marketing Collateral and Resources: Collaborate with the marketing and product teams to develop persuasive marketing collateral, resources, landing pages, and presentations that effectively communicate the benefits and value of Kiddom's solutions and maintain the Kiddom brand. Ensure that materials align with state-specific requirements and local needs.
  • Sales Enablement: Partner closely with the sales team and channel leader to understand their needs, challenges, and goals within state adoptions. Develop and deliver sales enablement tools, including training materials and playbooks to support the sales team in effectively positioning Kiddom's solutions to state and local decision-makers.
  • Monitoring for Continuous Improvement: Track, measure, and analyze the effectiveness of the strategies and tactics you have designed and implemented. Proactively provide next-step recommendations for iteration and improvement, leveraging data-driven insights to optimize outcomes.

Requirements:

  • Bachelor's degree in marketing, business, education, or a related field (Master's degree preferred).
  • Proven experience of at least 5 years in field or product marketing, particularly in K-12 education.
  • Strong knowledge of state adoption processes within the K-12 education sector.
  • Previous experience as a people manager.
  • Demonstrated experience in planning and executing successful conferences, events, and tradeshows.
  • Excellent relationship-building and communication skills.
  • Strong project management skills and the ability to execute effectively in a fast-paced environment.
  • Ability to work collaboratively with cross-functional teams, including sales, marketing, and product, to align efforts and achieve shared goals.
  • Analytical mindset with the ability to leverage data and insights to drive informed marketing decisions.
  • Travel flexibility to attend conferences and events as required (approximately 20-30% travel).
Salary range is dependent on geography, past experience, seniority, and demonstrated role related ability during the interview process.
What we offer
-Full time permanent employees are eligible for the following benefits from their first day:
-Competitive salary
-Meaningful equity
-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
-10 paid sick days per year
-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.
-Paid family leave after birth/adoption of caretakers and minimum of 16 paid weeks for birthing parents. Meant to supplement benefits offered by State.
COVID Vaccination Policy
Kiddom policy requires employees to be vaccinated before they visit an office or attend company events..
We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.