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Retail Communications Manager



Marketing & Communications
United States · Remote
Posted on Sunday, June 9, 2024

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role

We’re looking for a Retail Communications Manager to join our Communications team. We’re excited to bring on an experienced communications manager to help support our retail business, including our Instacart Platform and Connected Stores technologies. This dynamic position will give you the opportunity to engage deeply with our retail team and focus on key areas of our retail business. Your role is critical in supporting our more than 1,500 retail partners across North America. This position offers the opportunity to directly impact our brand's market presence through effective communication strategies and storytelling. You will thrive on creativity, adaptability, and strategic thinking in a fast-paced environment.

About the Team

At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together, and we’re looking for exceptionally talented communications team members to help support the business. This position will play a critical role in contributing to our retail storytelling.

Reporting directly to the Director of Communications, this role is a vital part of our larger Communications group that includes Corporate & Employee Communications, Shopper & Policy Communications, and Product & Technology Communications. Together, we tell the Instacart story to a diverse audience comprising customers, shoppers, current and future employees, advertising partners, and retailers.

About the Job

  • As our Retail Communications Manager, you will lead the development and execution of communication plans and media relations.
  • Run point as project manager on news announcements, including new Instacart App retail partnerships, retail milestones, and new features for Instacart Platform and Connected Stores technologies.
  • Draft various written communications such as press releases, blogs, pitches, and internal communications.
  • Manage inbound press inquiries and outbound press opportunities.
  • Work closely with the Retail Market Strategy & Planning, Retail Marketing, and Retail Partnerships teams.
  • Serve as a liaison between external retail partners.
  • Manage and coordinate speaking engagements and thought leadership opportunities.
  • Monitor daily news and manage coverage reports to ensure strategic alignment and brand consistency.

About You

Minimum Qualifications

  • Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
  • 4-6 years of experience in communications or public relations (either in-house or at an agency), with a preference for experience in retail communications.
  • Demonstrable success in developing and executing communications strategies.
  • Exceptional written and verbal communication skills, strategic thinking, adaptability, creativity, and leadership abilities.
  • A deep understanding of the retail industry and audience.
  • Exceptional storytelling, writing, and editing skills, with an ability to tailor messages for different audiences
  • Outstanding organizational skills, meticulous attention to detail, and impeccable judgment
  • Ability to maintain composure and effectiveness under pressure

Preferred Qualifications

  • Experience utilizing Generative AI tools in communications strategies.
  • Proven ability to manage and execute owned content programs.
  • Design skills that can be applied to creating engaging visual content.
  • The ideal candidate will be:
    • A self-starter, highly proactive, and energetic team player who is deeply committed to quality and excellence
    • Business development mindset where communications directly contributes to business growth
    • Outcome-focused and motivated by delivering measurable results
    • Positive and solution-oriented to help develop creative answers to complex problems
    • Exceptional speaking, writing, and editing skills
    • Able to handle multiple projects at once and thrive in a very dynamic environment
    • Excellent organizational skills and attention to detail
    • Self-starter who is dedicated and demonstrates creative and critical thinking abilities
    • Acts gracefully under pressure both internally and externally with key stakeholders
    • A highly collaborative, flexible and adaptable style


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$126,000$140,000 USD
$121,000$134,000 USD
$116,000$129,000 USD
All other states
$104,000$116,000 USD