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Vice President Demand Generation

Hyperscience

Hyperscience

Sales & Business Development
United States · Remote
Posted on Wednesday, July 10, 2024
Hyperscience is a market leader in hyperautomation and a provider of enterprise AI infrastructure software. The Hyperscience Hypercell platform unlocks the value of an organization’s back office data through the automation of end-to-end processes, and transforms complex documents into LLM and RAG-ready data to power enterprise GenAI experiences. This enables organizations to transform manual, siloed processes into a strategic advantage, resulting in a faster path to decisions, actions, and revenue; positive and engaging customer, public, and patient experiences; and dramatic increases in productivity.
Leading organizations across the globe rely on Hyperscience to drive their hyperautomation initiatives, including American Express, Charles Schwab, Fidelity, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, and The United States Veterans Affairs. The company is funded by top tier investors including Bessemer Venture Partners, Battery, FirstMark, Stripes, and Tiger Global.
Hyperscience seeks an experienced demand generation leader to capitalize on the significant opportunity for the company, as demand for its enterprise AI software platform is on the rise. This leader will have the opportunity to set the vision for demand generation at Hyperscience, from strategy to execution to measurement. The ideal candidate will have a proven track record in developing and executing a global demand generation strategy for enterprise software companies. This leader will manage the global demand generation and SDR teams responsible for building pipeline and opportunities for Hyperscience, through campaigns, events, webinars, digital marketing, outbound programs, and more.

Responsibilities

  • Strategy Development: Create and execute a comprehensive demand generation strategy aligned with the company’s revenue goals and marketing objectives, to generate sustainable growth and measurable results.
  • Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including account-based marketing, content marketing, digital marketing, webinars, events, ensuring alignment with global business objectives.
  • Collaboration: Create strong, collaborative partnerships with GTM segment leaders and their teams to develop marketing plans that align with their segment-specific revenue targets, market priorities, and strategic opportunities. Ensure cohesive and synchronized execution through frequent communication and interlock sessions.
  • Team Leadership: Lead and mentor the demand generation, SDR teams, and marketing agency partners, fostering a culture of innovation, collaboration, and continuous improvement. Design optimal organization structure and scopes of work to deliver high team performance.
  • Data-Driven Decision Making: Champion data-driven marketing by leveraging analytics and metrics to evaluate and optimize demand generation programs. Implement industry best-practices in tracking, reporting, and revenue attribution, and lead strategic discussions with executive leadership to guide investment and budget allocation decisions.
  • Budget Management: Manage the demand generation budget, ensuring optimal allocation of resources to achieve maximum ROI and drive significant business outcomes. Provide financial oversight and strategic direction to ensure budget alignment with corporate goals.
  • Market Research: Stay up-to-date with industry trends, market conditions, and competitive landscape to identify opportunities and adjust strategies accordingly. Use these insights to identify strategic opportunities to adapt demand generation strategies proactively.
  • Technology Utilization: Leverage marketing automation tools, CRM systems, and other technologies to streamline processes and enhance campaign effectiveness.
  • Lead Nurturing: Develop and implement lead nurturing programs to move prospects through the sales funnel and increase conversion rates.

Requirements

  • 15 years of experience in demand generation, with at least 8 years in a global leadership role within a B2B software company.
  • Proven success in developing and executing demand generation strategies that drive significant revenue growth.
  • Deep expertise in all facets of digital marketing, including SEO, SEM, PPC, email marketing, content marketing, and social media, with a track record of leveraging these channels to achieve strategic business objectives.
  • Experience leading and scaling SDR teams to align with organization objectives and achieve measurable results.
  • Proficient in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).Exceptional analytical skills, with the ability to interpret data, generate insights, and make informed decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments, influence stakeholders at all levels, and drive strategic initiatives.
  • Strong leadership capabilities with a track record of building and motivating high-performing teams.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
The target base compensation range for this role: $ 200,000 - $298,000. Actual compensation will be dependent upon the individuals skills, experience, qualifications, geographical location, and our business needs and objectives. Our overall compensation packages include base salary, equity and the benefits and perks listed below. Our Talent Acquisition team will speak more about our Total Rewards philosophy and approach during the hiring process.