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Product Marketing Lead (PMM), Embedded Payroll



Marketing & Communications, Accounting & Finance, Product
Denver, CO, USA
Posted on Tuesday, November 14, 2023

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

As a Product Marketing Lead (PMM) for Gusto Embedded, your work will be foundational to positioning Gusto’s transition from an application company to an embedded fintech platform provider. You will ensure that our partnerships team understands the needs of software companies in different markets and that those partners understand the needs of their customers when it comes to payroll, benefits, and other in-app people features. This role is a good fit for a marketing generalist with experience and/or a particular interest in product marketing (PMM). Or a product marketer excited about a generalist perspective on the role. Your primary responsibilities will include: positioning new product offerings, adapting messaging for different market segments, and creating supporting content for our demand programs. Successful embedded payroll partners need to i) understand the strategic benefits of getting into the payroll business and ii) align cross-functional teams to market, sell, and support their small and medium business (SMB) end customers. You will spend the majority of your time creating internal and external content assets targeting our software company partners. However, you will repurpose your insights to help make those partners successful once they have built and launched their own payroll products.

The ideal candidate will have experience supporting an enterprise B2B demand gen and sales funnel, a passion for understanding different market niches, and enjoy the challenge of simplifying complex inputs to key benefits that sellers can work with repeatedly. Gusto Embedded is the newest major offering from Gusto and we operate like a startup—candidates who prefer a rapid pace of change (for both the product and competitive landscape) will feel at home.

Here’s what you’ll do day-to-day:

  • Create & update messaging + positioning for different market segments
  • Create internal content, trainings, and enable the go-to-market teams on key messages
  • Create and maintain partner-facing collateral and sales assets
  • Author blog posts, develop virtual events (ex. webinars), and help produce video assets
  • Collaborate with Partnerships to customize collateral or assets to support individual, high-priority partner opportunities (including ABM tactics)
  • Collaborate with Product teams to position and release new functionality
  • Support user & buyer research initiatives
  • Update and maintain buyer & user personas

Here’s what we're looking for:

  • BA/BS degree or relevant experience; advanced degree and/or startup experience a plus
  • 5+ years’ in marketing experience; ideal direct PMM work
  • Past work in product marketing (ideal) and/or experience in marketing and/or product management; product marketing training/ certifications a plus
  • Ability to synthesize clear communications (written and verbal) from complex inputs
  • Strong work ethic
  • Openness to feedback and coaching

Our cash compensation range for this role is $127,000 - $157,000 in Denver, and $154,000 - $190,000 in San Francisco & New York. Remote locations will vary based on our geographical pay approach. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to