Product Strategy Director
Frame.io
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Overview
As Director of Product Strategy for Enterprise & Ecosystem, you will shape the long-term product and ecosystem strategy for Frame.io within Adobe’s enterprise business. You will be a key cross-functional leader responsible for identifying market opportunities, deepening customer relationships, and influencing product development to ensure Frame.io becomes an integral part of the creative stack for enterprise customers.
You will partner closely with Sales, Product, Design, Engineering, and GTM teams, as well as directly with strategic customers. This role is critical to ensuring our roadmap aligns with enterprise needs, accelerates adoption, and drives scale through the broader Adobe ecosystem.
Responsibilities
Own the end-to-end enterprise product strategy for Frame.io and Creative Management, shaping how we capture market opportunity, define competitive differentiation, and deliver long-term value to enterprise customers.
Partner with Sales and Customer Success to lead strategic roadmap presentations, facilitate think tanks, and co-create forward-looking solutions with executive partners at key enterprise accounts, deepening customer relationships.
Deliver regular reporting to product, engineering, and design leadership on the state of the enterprise business (across Adobe Enterprise and Corporate Sales), including field response to the roadmap, emerging market opportunities, and product gaps impacting deal progression.
Serve as the voice of the enterprise market—gather and synthesize insights from the field, customers, and competitive landscape to inform roadmap prioritization and investment mix.
Facilitate deep technical conversations by connecting strategic customers to specialist PMs when detailed product requirements or integration discussions are needed.
Define and prioritize 1st and 3rd party integrations crucial to enterprise adoption—including Adobe apps (Premiere Pro, Photoshop, Illustrator, AEM, etc.), third-party tools (Jira, Airtable, BYOS), and emerging platforms (GenStudio, ESM Storage, metadata frameworks).
Engage with product and strategy leaders across Frame.io and Adobe to craft mid- and long-term portfolio roadmaps, ensuring cohesive and scalable solutions across Creative Cloud and Creative Management.
Leverage field insights to partner with PMM, Sales, CS, and Solutions in identifying key customers for feedback, and in developing technical marketing assets, use case-driven demo flows, and roadmap narratives to support sales and go-to-market initiatives.
Stay up to date with new technologies and approaches that can improve Frame.io capabilities.
Use creative industry knowledge, competitor insights, and feedback from customers to spot risks, find opportunities, understand competitive landscapes and emerging trends, articulate implications, and translate insight into pragmatic, fast-cycle action.
In California, the pay range for this position is $231,000 - $334,500
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
