Field Event Marketing Manager ›
Filevine
Salt Lake City, UT, USA
Posted on Feb 10, 2026
What You'll Do
- Field Marketing Strategy & Ownership
- Own a defined portfolio of Field Marketing events, including high-visibility, intimate and bespoke experiences that drive revenue and open markets.
- Design field events as a core marketing motion focused on pipeline acceleration, deal progression, and customer upsell.
- Partner with the Director of Owned Events to align field event strategy to broader owned events and marketing goals.
- Event Planning & Execution
- Lead end-to-end execution of Field Marketing events, including concept development, audience targeting, budgeting, timelines, logistics, and on-site delivery.
- Ensure events are delivered on-time, on-budget, and with exceptional attention to detail.
- Curate memorable, differentiated experiences tailored to specific audiences and segments.
- Manage vendors, venues, production partners, and on-site staff to ensure flawless execution.
- Account-Based Marketing & Market Activation
- Lead an ABM-first approach to Field Marketing, designing events around target account lists, buying groups, and regional priorities.
- Partner closely with Sales, Digital Marketing/Demand Generation to identify, prioritize, and activate high-potential accounts and markets.
- Align event concepts, messaging, and attendee strategy to specific account and opportunity goals.
- Use account insights, intent data, and performance signals to inform event design and targeting.
- Cross-Functional Collaboration
- Serve as a trusted partner to Sales, Product Marketing, and Digital Marketing.
- Work closely with Sales leadership and account teams to ensure events support deal acceleration and expansion opportunities.
- Coordinate executive participation and ensure stakeholders are prepared for high-visibility engagements.
- Team Leadership & Operations
- Manage and mentor one direct report focused on event RSVPs, attendance, and audience engagement.
- Establish clear processes and timelines to drive strong registration and attendance for each event.
- Contribute to scalable playbooks and best practices for Field Marketing events.
- Metrics, Budget & ROI
- Own Field Marketing event budgets and ensure accurate forecasting and spend management.
- Track and report on marketing metrics tied to events, including pipeline influenced, revenue impact, upsell contribution, attendance, and engagement.
- Use data and insights to continuously optimize event performance and audience targeting.
Qualifications
- Required
- 3-5 years of experience in Field Marketing or Event Marketing.
- Proven experience owning Field Marketing events that support pipeline acceleration and revenue goals.
- Strong understanding of events as a marketing motion with measurable business impact.
- Exceptional attention to detail and ability to manage multiple events simultaneously.
- Demonstrated ability to influence cross-functional partners without direct authority.
- Experience managing at least one direct report or project-based team members.
- Preferred
- Experience with Account-Based Marketing (ABM) strategies and execution.
- Experience partnering closely with Sales and Digital Marketing teams.
- Experience in B2B SaaS or technology environments.
- Experience executing highly curated, high-touch events.
- Key Competencies
- Highly organized, agile, and able to multi-task across multiple priorities
- Strong marketing acumen with a revenue-oriented mindset
- Excellent stakeholder management and communication skills
- Audience-first mindset with the ability to craft tailored, high-impact experiences
- Results-driven and data-informed decision maker
- Reporting & Location
- Reports to: Director of Owned Events
- Direct Reports: 1 (Event Marketing / RSVP-focused role)
- Location: In-Office in Salt Lake City or ChicagoT
- ravel: Up to 35%, including on-site event support
- What Success Looks Like in the First 6–12 Months
- Deliver a portfolio of ABM-driven Field Marketing events that measurably accelerate pipeline, progress open opportunities, and drive customer upsell.
- Successfully activate high-potential markets through close collaboration with Digital Marketing and Demand Generation.
- Consistently deliver events on-time, on-budget, and with exceptional attention to detail and audience experience.
- Build strong operating rhythms with the Director of Owned Events and cross-functional stakeholders.
- Develop and mentor the RSVP-focused direct report, resulting in strong attendance and engagement across events.
- Demonstrate clear ROI through pipeline influenced, revenue impact, and account-level outcomes.
- Why Join Us
- Field Marketing at Filevine is a core revenue-driving motion, tightly aligned to ABM strategy and sales execution.
- Opportunity to own highly visible, high-profile events that engage strategic accounts and executive buyers.
- Direct impact on marketing performance, pipeline acceleration, and business growth.
- Strong executive support and close partnership with Sales and Marketing leadership.
- Opportunity to grow within a world-class experiential and owned events team.
