Event Marketing Manager (Trade Shows and Sponsored Events) ›
Filevine
Administration, Marketing & Communications
Salt Lake City, UT, USA
Posted on Nov 18, 2025
Key Responsibilities
- Working with your marketing leadership team, you will execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
- Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needsIdentify and evaluate new trade show and sponsorship opportunities that align with business objectives
- Establish and maintain relationships with industry associations, event organizers, and strategic partners
- Participate in cross-functional planning sessions to ensure alignment across teams
- Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
- Create event-specific communication plans to drive attendance and booth traffic
- Partner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials, as needed
- Coordinate with digital marketing to leverage email, social media, and advertising for event promotion
- Ensure brand consistency across all event touchpoints
- Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
- Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
- Oversee booth set-up and on-site operations to create engaging attendee experiences
- Coordinate with sales teams on booth staffing, messaging, and engagement strategies
- Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
- Train team members on booth operations, messaging, and lead capture best practices
- Work with show vendor portals and liaise directly with vendors on trade show components globally
- Maintain professional representation of Filevine to customers, prospects, partners, and competitors
- Manage event budgets for assigned portfolio, tracking expenses and optimizing spend
- Evaluate sponsorship and vendor options to maximize value while remaining within budget parameters
- Provide detailed post-event financial reports and analysisTrack key performance metrics including leads generated, pipeline influence, customer engagement, and brand awareness
- Conduct thorough post-event evaluations and present findings with recommendations for continuous improvementUse data-driven insights to refine event execution and improve program effectiveness
- Coordinate cross-functional efforts to ensure seamless event execution, working with sales, marketing, and other teamsCollaborate with Event Coordinator/Specialist and fellow Event Marketing Managers to share best practices and optimize processes
- Drive continuous improvement by proposing fresh ideas and innovative approaches to maximize event impact
- Foster strong working relationships with internal stakeholders and external partners
Strategic Planning & Campaign Management
Event Marketing & Promotion
Execution & Operations
Budget & Analytics
Team Leadership & Collaboration
Qualifications
- 2-5 years of experience in trade show management, or related field Proven track record of developing and executing successful event marketing strategies with measurable ROI
- Strong marketing skills with experience in campaign development, audience targeting, and integrated marketing tactics
- Demonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvements
- Experience managing event budgets and delivering ROI analysis
- Excellent project management skills with ability to handle multiple initiatives simultaneouslyStrong analytical and problem-solving skills with data-driven approach to decision making
- Outstanding communication and interpersonal skills with ability to influence and collaborate across all levels of the organizationProficiency in event management software, CRM systems, and marketing automation platforms
- Experience with Microsoft Office Suite or Google WorkspaceFlexibility to adapt as event schedules change
- Willingness to travel up to 25-40% and travel with event materials and supplies, when necessary
- Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent work experience)Experience in B2B SaaS, legal tech, or technology industry
- Familiarity with lead capture and event analytics tools
- Experience with trade show attendee engagement strategies
- Background in leading cross-functional project teams
Preferred
What We're Looking For
- We're seeking a strategic and hands-on event marketing professional who is:
- Detail-oriented and organized with exceptional project management capabilities
- Marketing-minded with ability to think strategically about audience engagement and campaign integration specifically related to trade shows and sponsored events
- Proactive and innovative with a track record of proposing fresh ideas and driving impact
- Data-driven with strong analytical skills and commitment to measuring success
- Collaborative with proven ability to build relationships and work effectively across teams
- Adaptable and comfortable managing ambiguity in a fast-paced environment
- Passionate about creating exceptional event experiences and representing the Filevine brand
Physical Demands
- This position requires physical capabilities essential to trade show and event execution, including but are not limited to: standing and walking for extended periods, lifting and moving objects up to 40 pounds, visual acuity for detail work, and the stamina to work long hours during event days and weekends when on-site at events.
Why Join Filevine
- This is a high-impact role where you'll shape Filevine's presence at industry events and contribute directly to our growth trajectory. You'll have the autonomy to drive strategic initiatives while working with a talented team at one of the most innovative companies in legal tech. If you're passionate about creating memorable event experiences and using marketing to drive business results, we'd love to hear from you.
