Director, Email Marketing Strategy and Execution
Expanse
Director, Email Marketing Strategy and Execution
Current Employees, apply here
Our Mission
At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.Job Summary
Your Career We are looking for a strategic, data-driven, and highly creative Director of Email Marketing Strategy and Execution to lead our lifecycle marketing engine. You will architect the entire customer journey being the expert in email marketing and co-planning alongside other digital activation channels.You will own the strategy and execution of all email communications, sophisticated automation workflows, and multi-channel nurture programs designed to drive acquisition, retention, and lifetime value. Your Impact Strategic Leadership: Build and execute a comprehensive global email and automation roadmap that aligns with company revenue goals. Automation & Journey Mapping: Design complex, behavior-triggered nurture sequences for various personas across the entire customer lifecycle (from lead magnet to loyalist). Segmentation & Personalization: Oversee the health of our database. Implement advanced segmentation strategies to ensure the right message reaches the right person at the right time. Own email touch governance and assure optimization user experience Performance Optimization: Lead a rigorous A/B testing culture (subject lines, copy, CTAs, send times, and landing pages) to constantly improve open rates, CTRs, and conversion. MarTech Management: business requirements for seamless execution within email platforms such as Marketo. Analytics & Reporting: Track and report on key performance indicators (KPIs) including deliverability, engagement, op outs,, and revenue attribution. Translate data into actionable insights for the executive team. Cross-Functional Collaboration: Partner with Content, Design, and Product teams to create high-converting assets and ensure brand consistency across all touchpoints. Work with Field and sales to assure email campaigns cover the needs of the business and achieve the goals of the campaigns. Build and manage a team to email strategist and execution teams for best in class email strategy across the buyers journey. Assure email strategy is part of a multi- journey strategy with all activation channels. Heavily participate in AI automation initiatives to reduce manual email execution, enable personalization and copy optimization.Qualifications
Your Experience 10+ years of experience managing a diverse team of specialists, including email developers, copywriters, and marketing operations managers. Experience implementing workflow efficiencies (using tools like Asana, Jira, or Monday.com) to decrease production lead times and eliminate "last-minute fire drills." Experience presenting channel performance and email strategy to leadership Expert at mapping complex customer journeys that bridge the gap between initial lead capture, onboarding, retention, and win-back strategies. Experience integrating email with SMS, Push Notifications, and Direct Mail to create a seamless, cohesive "surround-sound" messaging strategy. Experience working with Data Science teams to build or utilize advanced attribution models (U-shaped, W-shaped, or Media Mix Modeling) to prove email’s value. Leadership in building a "culture of experimentation," moving beyond simple subject line tests to complex multivariate testing on offer structures and landing page experiences.Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$204,000.00 - $281,500.00/yrOur Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.Current Employees, apply here
