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Director of Product Marketing



Marketing & Communications, Product
Los Angeles, CA, USA
Posted on Friday, February 9, 2024
DISQO is the brand experience (BX) platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data platform.
When you join DISQO Nation, you join a community that values trust, transparency and innovation. We invest in our employees and apply a bottom-up management approach, rooted in the concept of servant leadership. We approach each day eager to learn, grow, and make a lasting impact. Best of all, we have fun while doing it!
DISQO seeks a Director of Product Marketing who combines top-notch marketing acumen with high-initiative startup spirit. You have an entrepreneurial mindset and thrive working in a fast-paced, highly cross-functional environment. You thrive in fluidity and rapid change and value collaboration over ownership. You’re inspired by challenges, and you’re always seeking ways to up-level our opportunities, bringing best practices to a vibrant growth company, and ultimately delivering incredible customer experiences.
You’ll lead product launches that catch attention, drive adoption, and support Sales and Customer Success effectiveness with impeccable enablement training and documentation. Accordingly, you’ll bring a track record driving highly successful Product Marketing strategies in multi-product companies. You’re a strategic thinker, rigorous analyst, skilled storyteller, and expert influencer with a demonstrated ability to drive consensus across Product, Marketing, Sales, and Customer Success teams. This role is an opportunity to help shape DISQO’s future by working cross-functionally to strategize, develop, and drive programs, content, and integrated campaigns that demonstrate the value of our products to our customers and prospects.
You are a master at traditional product marketing techniques and iterative in your approach to think outside the box. You will be a champion of this mindset across the broader organization. You will deeply understand (or quickly learn) our industry, target customers, and segments to equip the team with powerful positioning, messaging, and personas. In 2024, you’ll be a high-impact individual contributor. As DISQO further scales, you’ll lead, develop, and build a team of Product Marketers who collaborate with multiple cross-functional stakeholders to set shared priorities for driving growth.

What you'll do:

  • Be the in-house expert on our market and customers. Frame strategy questions, conduct competitive and market research, develop ideal customer profiles, and conduct win/loss analysis.
  • Lead Marketing’s portion of go-to-market efforts for new product feature launches and marketing programs; including developing positioning, messaging, value propositions, and integrated marketing plans.
  • Deliver a predictable calendar of product content such as articles, reports, case studies etc. that can then be used by Demand Generation and Brand & Comms to drive leads and market awareness.
  • Clarify, extract, and communicate product features to commercial teams through interviews with clients, Product Management, Engineering, Client Success, and Sales.
  • Create and deliver training and enablement content including playbooks, one-pagers, decks, and battle cards to support Sales and Customer Success teams.
  • Enhance the value of our existing products through the development and execution of product-led strategies that increase usage by current customers.
  • Collaborate and inspire cross-functional teams (including Marketing, Sales, Product, and Customer Success) to support launch campaigns and activations.
  • Coordinate with all marketing partners across Demand Gen, Brand+Comms, Events, Marketing Operations, etc. to ensure smooth execution of Product Marketing strategy.

What you bring to the role:

  • 10+ years of B2B product marketing experience in a high-growth environment.
  • Proven track record managing, building, and coaching impactful teams.
  • Experience developing deep relationships with product management leaders across multi-product companies.
  • Experience successfully developing and driving integrated marketing plans, differentiated messaging, and product growth for both enterprise (sales or content-led) and product-led-growth sales motions. Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO.
  • Extensive experience coaching in positioning and messaging, leading product launches, and creating Sales and Marketing collateral.
  • Ability to draw insights from data that will influence strategy. Broad analytical skills to source relevant information that informs and validates product positioning and messaging.
  • Proven storytelling skills with the ability to enable others to deliver memorable product narratives to be used in sales enablement and content development.
  • Clear history enabling sales teams to succeed and exceed their goals.
  • Strong leadership skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. Ability to provide and be receptive to constructive feedback.
  • Outstanding planning, communications, and interpersonal skills.
  • Ability to think creatively and critically and thrive in a fast-paced and often ambiguous work environment.
  • Experience in advertising, brand experience, customer experience, or market research industries is a plus.
DISQO has built a great company culture with an eNPS score of 85 on employee satisfaction. As members of DISQO Nation, we pride ourselves on having a positive, performance-oriented workplace that includes a flexible hybrid approach, competitive medical benefits, and an amazing vacation policy. Read more about our culture on Glassdoor.
You can learn more about what’s happening at DISQO by visiting the DISQO Developer Blog or the DISQO Company Blog.
Perks & Benefits:
·100% covered Medical/Dental/Vision for employee, 82% for dependents
·Generous PTO policy
·Flexible workplace policy
·Team offsites, social events & happy hours
·Life Insurance
·Health FSA
·Commuter FSA (for hybrid employees)
·Catered lunch and fully stocked kitchen
·Paid Maternity/Paternity leave
·Disability Insurance
·Travel Assistance Program
·24/7 Counseling Services offered to Employees
·Access to personal and professional growth tools - Calm App & LinkedIn Learning
Note: The benefits noted above are for full time US based employees only.
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.