Director of Content Marketing
Degreed
Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals.
For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success.
We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise.
Join us in shaping the future of learning and workforce development!
We’re looking for a strategic, creative, and audience-obsessed Director of Content Marketing to lead Degreed’s content engine into its next chapter of growth. In this high-impact, player-coach role, you’ll define and execute a bold content strategy that elevates our brand, connects deeply with our audiences, and supports our product, demand, and thought leadership initiatives.
Reporting to the Senior Director of Product Marketing and Communications, you’ll oversee a high-performing team spanning content, multimedia, social, and design. You’ll also lead the charge in leveraging AI and automation to scale content creation, amplify our message, and deliver measurable impact.
Key Skills
- Proven ability to lead and scale content marketing programs, with a strong track record of ownership across strategy, execution, and team development.
- Strategic thinker with deep expertise in B2B buyer behavior, content marketing best practices, and evolving digital trends.
- Strong grasp of Degreed’s target L&D and executive audiences, market dynamics, and competitive landscape.
- Expertise in building and scaling SEO and AEO strategies that drive discoverability and conversion.
- Hands-on experience with AI content tools, CMS platforms, and marketing automation systems.
- Highly creative storyteller and brand builder with experience across multimedia channels (e.g., blogs, video, reports, and social media).
- Excellent coordination and project management skills, with a track record of leading complex initiatives across multiple teams.
- Data-driven mindset with strong analytical skills to measure performance and optimize strategies.
- Experience leading internal creative teams and managing external vendors/contractors effectively.
- Experience leading internal creative talent and external vendors/contractors.
Key Responsibilities
- Design, lead, and continually evolve a world-class content strategy that supports Degreed’s brand visibility, product growth, and business goals.
- Develop a deep understanding of Degreed’s audience segments and create content strategies tailored to executive decision-makers and learning professionals.
- Manage and scale Degreed’s editorial calendar—spanning blogs, videos, thought leadership, reports, and social content.
- Lead, coach, and inspire a high-performing team including a Content Marketing Manager, Senior Multimedia Content Creator, Brand Designer, and external agencies/contractors.
- Execute and refine a modern SEO and AEO strategy to boost Degreed’s organic reach and authority.
- Drive content operations and efficiency through the thoughtful application of AI and automation tools.
- Partner cross-functionally with product marketing, digital, brand, events, and sales teams to align messaging, maximize content value, and support campaigns.
- Maintain high standards of editorial quality, brand consistency, and creative innovation across all content.
- Write, produce, and oversee the creation of high-impact assets including research reports, blogs, and multimedia stories.
- Track performance, analyze trends, and adapt strategies to ensure measurable impact and continuous improvement.
- Experiment with emerging formats, channels, and technologies to keep Degreed’s content leading-edge.
What Sets You Apart
- 8–10 years of progressive experience in content marketing, including several years leading strategy, teams, and high-impact initiatives.
- Demonstrated success building audience-first content strategies that drive engagement, brand visibility, and pipeline growth.
- A passion for AI, automation, and the future of content and digital marketing.
- Strong leadership and collaboration skills—able to align cross-functional teams around a shared vision and deliver results.
- Entrepreneurial mindset with a creative spirit and a strong bias for action.
- Comfortable operating in fast-paced, agile environments with shifting priorities and big ambitions.
Compensation
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location.
Benefits
We take care of our people with a comprehensive benefits package designed to support your well-being, growth, and success.
View the full details here: https://px.sequoia.com/globalcompanybenefits
At Degreed, We Value
🌍 Diversity & Inclusion – We celebrate diverse perspectives and backgrounds, fostering an inclusive environment where everyone can thrive and contribute.
📈 Growth Mindset – Learning is at the heart of what we do. We empower our employees to continuously develop their skills and grow their careers in alignment with their unique strengths and aspirations.
🤝 Collaboration – The best ideas come from working together. We cultivate a culture of open communication, teamwork, and shared success.
By joining Degreed, you’ll be part of a community that values learning, collaboration, and meaningful impact. If you’re passionate about driving change through upskilling and workforce transformation, we encourage you to apply and contribute to our mission.
Work Environment & Physical Demands
Degreed offers flexible work arrangements tailored to each role. Some positions are fully remote, while others follow a hybrid model for employees near an office. Please check the job details for role-specific requirements.
For remote and hybrid roles, you’ll collaborate virtually using tools like Zoom and Slack. This role may require prolonged computer use and stationary work, with the ability to interpret written and verbal communication effectively.
We are committed to creating an inclusive and adaptable work environment that enables every team member to thrive and do their best work.
Additional Information
Degreed is an equal opportunity employer committed to fostering a workplace free from discrimination and harassment. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all aspects of employment, including recruitment, hiring, career development, compensation, and training.
💡 Accessibility & Accommodations – We are dedicated to full inclusion and will provide reasonable accommodations for applicants with disabilities throughout the hiring process. If you need assistance, please let us know.
🔍 Fair Hiring Practices – In compliance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records.
📄 E-Verify Participation – Degreed participates in the E-Verify employment verification program.
Global Data Privacy Notice for Job Candidates & Applicants
If you’re applying from specific regions, your personal data may be processed in line with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
To understand how we handle applicant data, please review our Global Data Privacy Notice and related policies:
By submitting your application, you acknowledge and agree to our use and processing of your data in compliance with applicable laws.
Fraudulent Recruitment Warning 🚨
Beware of fraudulent recruitment scams using the Degreed name. Scammers may impersonate our company, website, or hiring team.
Degreed will never:
- ❌ Conduct recruitment via WhatsApp, Telegram, or direct-messaging platforms.
- ❌ Request sensitive personal or financial information in unsolicited communications.
- ❌ Offer jobs requiring upfront payments or promising unrealistic returns.
✅ Official Degreed communications will always come from a @degreed.com email address or phone number during the hiring process.
If you encounter suspicious activity, please report it immediately. Stay vigilant and protect yourself from fraud.
