About the job
The Director, Connected Commerce COE translates brand and customer “jobs to be done” into connected commerce strategies and activation plans across omni‑channel touchpoints. This role aligns brand, sales, media, eCommerce, shopper/retail media, and field teams around a single commercial plan, optimizing pricing, placement, activation, merchandising, and retail media to drive velocity, saliency, incrementality, and share. The role orchestrates the KPI’s of execution behind Perfect Store / Perfect Screen within the framework of availability, accessibility, and activation. The leader will be the primary point of contact for Connected Commerce back to business units (BUs) and customers, guiding early lead time planning and flawless activation through a repeatable model and deliver on performance measurement routines.
Perfect Store & Perfect Screen
- Drive instore excellence by ensuring the brand’s Picture of Success is consistently executed across shelf, pricing, availability, display, and promotional activation to maximize conversion, share, and instore ROI.
- Ensure on‑shelf availability, planogram compliance, and promotion accuracy across all assigned retailers
- Track Perfect Store KPIs and execution scorecards ( Feature/ Display, Shelf best in class planogram compliance, base price, digital content, search efficiency, digital share/pen, ratings reviews); analyze drivers of performance to inform trade negotiations and investment decisions
- Define the Digital Picture of Success across search, content quality, ratings & reviews, availability, pricing, and retailer media activation.
- Monitor search rankings, share of shelf, and content compliance; implement improvements for visibility and conversion.
- Use digital shelf analytics tools (e.g., Profitero, Stackline, CommerceIQ, Analytic Index) to diagnose drivers of search rank, content quality, and buy‑box performance.
- Lead joint efforts with Category, Sales, Shopper Marketing/Ecommmerce, RGM, Supply Chain, and external partners to elevate in‑store conditions and shopper experience.
- Equip customer teams and field sales with tools, guidelines, selling stories, and training to deliver Perfect Store standards consistently across retailers
- Lead Monthly performance routines and share progress against KPI’s for Perfect Store /Perfect Screen providing insights and actions to improve future performance
Omni Strategy
- Convert brand and customer jobs into connected commerce strategies and tactics that drive velocity, saliency, incrementality, and share across channels.
- Define consumer journey maps and moments that matter; connect media, content, search, retail media, shopper marketing, and in‑store tactics into a seamless experience.
- Establish clear objectives, KPIs for perfect store and perfect screen, and test‑and‑learn plans for pre‑, in‑, and post‑shop activation; lead pre‑ and post‑execution reviews.
Execution Strategy
- Link customer/channel strategies to BU objectives and allocate resources by customer potential and performance outcomes.
- Orchestrate and optimize 360º execution across pricing, placement, activation, trade, retail media, and eRetail operations to maximize ROI and net sales lift.
- Represent and advocate for field connected commerce teams; collect and translate customer feedback into category and brand actions.
- Enable Retail Sales organization with the tools to drive great feature and display behind brand plans to include new item trial, recapture of lapsed users, and retaining our loyal consumers.
- Standardize performance measurement across retail media networks, search, content quality, and in‑store execution.
Leadership & Ways of Working
- Serve as the one point of contact for Connected Commerce with BUs and cross‑functional partners (Brand, Sales, Media, eCommerce, Finance, Insights).
- Galvanize stakeholders in early planning; lead the Commercial Activation Toolkit (CAT) process and cross‑functional kickoffs to align objectives, strategies, and roles.
- Provide clear materials and playbooks to field teams to enable consistent, flawless execution.
- Build capabilities and upskill teams on connected commerce best practices, tools, and measurement.
The salary range for this position is $150,000– $190,000 USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.
