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The Associate Manager, Digital Platforms & Search Strategy reports to the Manager, Digital Ecosystems & Capabilities and supports the execution of Danone’s Digital Ecosystem Roadmap. This role leads organic search (SEO & GEO) strategy execution, manages optimizations and transformations of brand and enterprise websites, and enables cross‑functional teams and agency partners through clear processes and insights. Success in this role is measured by improvements in brand discoverability, site health, content quality, and the operational excellence of Danone’s Digital Ecosystem.

Key Responsibilities:

Execute Organic Search Strategies

• Own Danone’s organic search execution across SEO, GEO, and emerging AI‑driven discovery
• Lead brand and agency partners in planning, delivering, and optimizing organic search initiatives aligned to the Digital Ecosystem Roadmap
• Translate internal and industry insights into optimizations for brand, content, and platform teams
• Monitor owned and competitive performance, search trends, and AI‑driven discovery signals to inform enterprise strategies

Spearhead Digital Ecosystem Maintenance And Optimization

• Lead ongoing brand and enterprise website optimizations, ensuring content accuracy, accessibility, quality assurance, and alignment with industry best practices
• Manage technical SEO and platform enhancement projects including platform migrations, template rollouts, page builds, and issue remediation with IT and agency partners
• Scale Digital Ecosystem execution by creating actionable processes, clear governance frameworks, and upholding quality standards

Oversee Digital Ecosystem Partner Enablement

• Influence cross‑functional alignment around Digital Ecosystem advancements with brand, digital commerce, IT, insights, sales, and external partners
• Support the creation and adoption of Digital Ecosystem playbooks, operating models, and training in best practices for modern brand and product discovery
• Partner with Digital Shelf, Ecosystem, & Capabilities team members to advance digital capabilities and content that live in Digital Ecosystem
• Manage program budgets, including agency scopes, value forecasting, and performance‑based investments

This position is hybrid and can be based in either White Plains, NY or Louisville, CO.

The base compensation range for this position is $95,000 - $110,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

Behaviors

• Effective communicator, highly organized, and coachable
• Demonstrated time management skills and agility for shifting timelines
• Strong attention to detail with a focus on quality execution
• Proven performer who takes initiative and ownership of deliverables
• Collaborative team player who contributes to a diverse and agile culture
• Comfortable working in a fast‑paced, dynamic digital environment
• Curious and motivated by search innovation, including AI‑driven discovery and emerging capabilities

Skills

• Working knowledge of SEO best practices, including content optimization, technical fundamentals, and performance measurement
• Proven project management leadership among cross‑functional partners
• Experience supporting content‑led SEO programs and collaborating with brand and agency partners
• Familiarity with GEO concepts, AI‑influenced search experiences, and how LLMs surface brand content
• Experience with technical website audits and platform improvements
• Strong analytical skills with the ability to translate data into actionable insights and clear stories
• Strong reading, writing, and editing skills for written content and communications
• Proficiency in Microsoft 365 (Excel, PowerPoint, Copilot)
• Experience with SEO tools including GSC, GA4, SEMrush, Screaming Frog, and CMS platforms

Qualifications

• Bachelor’s degree or equivalent experience in business management, marketing, information technology, communications, or related field
• Demonstrated success in digital marketing, eCommerce platforms, content management, and project management
• Experience leading cross‑functional project and managing external agencies

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees.

• Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
• Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
• Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.

Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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