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" currency="USD" state="New York" brand="SN - Nutricia" key="associate-brand-manager-pepticate-19698-en-us" maximumsalary="115000.00" descriptionheader='The Associate Brand Manager (ABM), Pepticate will co-develop and execute both the strategic and tactical marketing plans for Pepticate, in close partnership with the Senior Brand Manager.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow the category to enhance its competitive position and grow sales. This may include promoting successful launches of new products and services, enhancing the competitive position of existing products and driving specific in-market opportunities. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as in-person and virtual medical conferences. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This role can be based out of White Plains, NY or REMOTE!
Essential Functions:
- Execute with excellence the brand plan, with focus on innovation
- Work as part of a team to implement key tactics that support the innovation pipeline, as laid out in the brand’s ongoing operating plan, including execution of communication strategy across select traditional, digital, social and other emerging media channels.
- Effectively brief and engage with key strategic and creative partners and participates in brainstorming, developing and managing promotional campaigns
- Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments, influencing product awareness, consideration, and trial as well as overall perception.
- Support the development of an engaging brand positioning and value proposition
- Apply basic understanding of the brand framework model to assist in initiatives to re- enforce and develop the brand positioning with key target audiences.
- Manage profitable growth and processes
- Facilitate the execution of multiple concurrent marketing initiatives tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
- Contribute to business forecasting.
- Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.
- Perform business analytics
- With support from manager and finance, create and align innovation business cases, leveraging market research, category data and qualitative intelligence
- Communication
- Create and present regular updates on innovation priorities to cross-functional team and leadership
- Represent US business priorities on global and local project calls
- Facilitate the local innovation process to complete the final steps to bring product to market.
- Contribute to the development and manage the execution of launch communication strategies.
- Other duties as assigned.
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
About the job
The Associate Brand Manager (ABM), Pepticate will co-develop and execute both the strategic and tactical marketing plans for Pepticate, in close partnership with the Senior Brand Manager.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow the category to enhance its competitive position and grow sales. This may include promoting successful launches of new products and services, enhancing the competitive position of existing products and driving specific in-market opportunities. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as in-person and virtual medical conferences. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This role can be based out of White Plains, NY or REMOTE!
Essential Functions:
- Execute with excellence the brand plan, with focus on innovation
- Work as part of a team to implement key tactics that support the innovation pipeline, as laid out in the brand’s ongoing operating plan, including execution of communication strategy across select traditional, digital, social and other emerging media channels.
- Effectively brief and engage with key strategic and creative partners and participates in brainstorming, developing and managing promotional campaigns
- Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments, influencing product awareness, consideration, and trial as well as overall perception.
- Support the development of an engaging brand positioning and value proposition
- Apply basic understanding of the brand framework model to assist in initiatives to re- enforce and develop the brand positioning with key target audiences.
- Manage profitable growth and processes
- Facilitate the execution of multiple concurrent marketing initiatives tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
- Contribute to business forecasting.
- Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.
- Perform business analytics
- With support from manager and finance, create and align innovation business cases, leveraging market research, category data and qualitative intelligence
- Communication
- Create and present regular updates on innovation priorities to cross-functional team and leadership
- Represent US business priorities on global and local project calls
- Facilitate the local innovation process to complete the final steps to bring product to market.
- Contribute to the development and manage the execution of launch communication strategies.
- Other duties as assigned.
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.