About the job
The Senior/Associate Brand Manager will be a key member to our Brands team, who can adapt to new environments and teams and has the passion to work on a brand that will bring a positive impact to the world. This role will include managing high impact projects, including but not limited to product renovation, line extension launches, brand design, enterprise strategies, and the day-to-day business activity (e.g., sales performance analysis, volume forecasting, budget management, etc.).
The ideal candidate will be both analytical and strategic, able to turn data findings into strategically told stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. They will be a growth-minded leader who demonstrates grit, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment.
This role is part of a rotation program with the first assignment being in Happy Family as the Senior/Associate Brand Manager of Formula. You can be based in either of our HQ locations: Louisville, CO, New York Fulton, NY or White Plains, NY. The expected duration of each rotation is between 12 and 24 months and will be determined by a combination of matching development opportunities and exposure to different marketing competencies, and meeting business needs and priorities.
In the first assignment, the Senior/Associate Brand Manager may be responsible for, but not limited to:
- Equity and Brand Building: Support team in full funnel brand marketing strategy and execution. Lead social & influencer, PR and shopper/ecomm in partnership with COE teams. - Quarterback ongoing brand positioning, “bolder” claims development and communications framework project. Engage global marketing partners in activation best practice sharing.
- Lead inno/reno projects, including new sizes/formats, ingredient updates and graphic changes. Collaborate with local and global SN colleagues across iPro, R&I, Marketing, Operations, Design, etc. - Business Performance Tracking and Analysis: Responsible for Formula Monthly Business Reporting and Hypercare, analyzing brand/competitive performance via Circana and other internal data sources.
- Commercial support: Collaborate with Category Commercial / customer teams on selling strategies and support in materials development (selling stories, commercial toolkits, etc.). - Support in continuous improvement of newly launched DTC platform
Supporting the brand planning process: competitive data analysis, brand storytelling, and strategic planning.
The Senior/Associate Brand Manager may also be responsible for, but not limited to:
- Identifying key trends and analyzing market
- Developing strong stories to sell in product ideas both internally and externally
- Developing opportunities to explore innovation trends in the real world
- Developing total enterprise strategies and multi-year platform
- Serve as “hub-of-the wheel" driving Collaboration with cross functional teams
- Building effective relationships with key internal and external partners
- Manage budget in close collaboration with finance and partner with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and leading critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functionals
- Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc
- Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager.
- Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts.
- Manage marketing activities inclusive of owned, earned, and paid media channel
The base compensation range for this position is $105,000 - $115,000commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
