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" currency="USD" state="New York" brand="SN - Nutricia" key="associate-brand-manager-neocate-19676-en-us" maximumsalary="115000.00" descriptionheader='The Associate Brand Manager (ABM) will play a key role in assisting the Neocate Senior Brand Manager in developing and implementing the strategic marketing plan for the Neocate portfolio, a specialized range of pediatric formulas. This role will have a focus on HCP & Consumer activation.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow Neocate to enhance its competitive position, promote the successful launch of new products and services and ensure continued growth of current products. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This position is remote based in either White Plains, NY or Louisville, CO.
Key Responsibilities:
1. Execute with excellence the brand plan
• Work as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution of communication strategies across select traditional, digital, social and other emerging media.
• Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior.
• Lead the development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.
• Design and execute the presence of the Neocate portfolio’s social presence on digital channels. Execute CRM campaigns through SFMC.
• Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.
2. Manage profitable growth
• Facilitate the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
• Contribute to business forecasting
3. Develop engaging brand positioning and value proposition
• Apply basic understanding of the brand framework model to assist in initiatives to re-enforce and develop the brand positioning with key commercial targets
4. Performance analytics
• Compile, analyze and report on sales performance data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Create and publish monthly business scorecard showing key brand and sales performance indicators. Gather qualitative feedback from cross-functional team partners.
• Other duties as assigned.
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
' workfromhome="Remote" isicimsjob="" url="associate-brand-manager-neocate-19676-en-us" alternatelocations="Louisville,Colorado,United States" minimumsalary="105000.00" recruiteremail="Clarisa.NICOLI-CHIOZZA@danone.com" id="contentfragment-9dfa0a0359">About the job
The Associate Brand Manager (ABM) will play a key role in assisting the Neocate Senior Brand Manager in developing and implementing the strategic marketing plan for the Neocate portfolio, a specialized range of pediatric formulas. This role will have a focus on HCP & Consumer activation.
The ABM will work within a supportive team while maintaining a sense of autonomy to build and drive key brand initiatives that will allow Neocate to enhance its competitive position, promote the successful launch of new products and services and ensure continued growth of current products. Success will involve managing, executing, and tracking key category initiatives, conducting business analytics, supporting the field sales team, as well as organizing and running promotional activities such as conferences and patient events. The Senior Brand Manager will support with coaching, input and ideas, professional development support and will take responsibility for overall business results.
This position is remote based in either White Plains, NY or Louisville, CO.
Key Responsibilities:
1. Execute with excellence the brand plan
• Work as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution of communication strategies across select traditional, digital, social and other emerging media.
• Develop and implement marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior.
• Lead the development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments.
• Design and execute the presence of the Neocate portfolio’s social presence on digital channels. Execute CRM campaigns through SFMC.
• Lead on monthly and yearly brand budget reconciliation process from the category marketing perspective, engaging with the wider team to ensure consistency and accuracy.
2. Manage profitable growth
• Facilitate the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including cost, time, scope, quality and goals.
• Contribute to business forecasting
3. Develop engaging brand positioning and value proposition
• Apply basic understanding of the brand framework model to assist in initiatives to re-enforce and develop the brand positioning with key commercial targets
4. Performance analytics
• Compile, analyze and report on sales performance data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Create and publish monthly business scorecard showing key brand and sales performance indicators. Gather qualitative feedback from cross-functional team partners.
• Other duties as assigned.
The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
