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Product Marketing Manager, Consumer Financial Solutions

DailyPay

DailyPay

Marketing & Communications, Accounting & Finance, Product
New York, USA
Posted on May 16, 2025

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

Reporting to the Senior Product Marketing Manager of card products for Consumer Financial Solutions (CFS), the Product Marketing Manager, CFS will play a key role in the planning and execution of go-to-market strategy, product launches, campaigns, user experience optimizations and more to grow revenue and deliver the best user experiences across our card products.

This is an exciting time to join the CFS team as we expand our suite of financial products designed to help millions of Daily Workers manage their finances and plan for the future. You will collaborate closely with a fast-moving and ambitious team solving complex and novel problems.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

You will be encouraged to think and act both strategically and tactically: from the inception of a product idea to the creation of launch plans, you will help drive both the why and the how. You are a self-starter, detail-oriented, and comfortable with ambiguity in a rapidly-changing environment. You are a storyteller who uses data to inform your product marketing strategies. You are collaborative and enjoy working with stakeholders from across the business.

  • GTM Strategy & Launch – Support the launch of new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support. Ensure executional excellence across teams for effective and on-brief launches.

  • Product Health – Support the measurement and evaluation of post-launch products to hunt for friction and identify product, marketing, and commercial opportunities to drive adoption and engagement. Create alignment with cross functional partners to drive action and accountability against these opportunities

  • Sales and Client Enablement – Partner closely with the Enablement teams to help salespeople sell more effectively and client success managers grow portfolios more effectively. Own feedback loops from these stakeholders to improve the efficacy of our enablement strategies

What You Bring to The Team:

  • 4+ years of Product Marketing or Management Consulting experience

  • Proven success leading the end-to-end launch of a new product, from inception to steady-state

  • Experience in consumer debit and credit cards, including optimizing rewards programs and spending incentives in the competitive card market (bonus: experience working with secured credit products)

  • Exceptional written, verbal, and visual communication skills

  • Experience using data to drive decision making

  • Flexibility to learn on an accelerated curve and adapt quickly to changing needs

  • Fiercely collaborative, driven and ambitious

What We Offer:

  • Exceptional health, vision, and dental care

  • Opportunity for equity ownership

  • Life and AD&D, short- and long-term disability

  • Employee Assistance Program

  • Employee Resource Groups

  • Fun company outings and events

  • Unlimited PTO

  • 401K with company match