Sr. Director, Shopper Experience and Strategy
Daily Harvest
Summary
Our Sales Force is the face of Chobani! We make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an unbridled appetite for making a difference!
Chobani’s Senior Director of Shopper Marketing will be responsible for leading the development and execution of shopper marketing strategies that drive brand growth, enhance customer engagement, and increase sales across all retail channels. This role will involve close collaboration with cross-functional teams including Sales, Brand Activation, Insights, Commercial Growth and Commercial Operations to create impactful shopper experiences that align with brand objectives and shopper needs.
Responsibilities
- Management and oversight of Annual Shopper Marketing Budget
- Critically assess and evaluate all shopper marketing campaigns monthly and quarterly by customer for effective spend and measurable results (Profit, Sales, New Buyers, and Engagement/Reach)
- Collaborate with Shopper Marketing Media and Marketing Agency partners for profitable media buying and in store asset creation
- Continuous review and re-deployment of inefficient funding across campaigns into win/win consumer focused growth tactics
- Management of national IRC and DFSI process, playbook, and planning against AOP objectives
- Strong connectivity to Category, NPD, and marketing teams for informed decision making across key platforms to drive House Hold penetration and new buyers
- Linkage to Creative and Design team work for product and platform messaging for retail deployment
- Key Retail leadership across top 5 customers, for CPM negotiation and JBP productivity
- Develop and implement a comprehensive shopper marketing strategy that aligns with overall brand and business objectives
- Analyze and identify shopper insights and trends to proactively inform marketing strategies and tactics
- Responsible for leading, motivating, and inspiring a high performing team in the development and execution of insights-based, omnichannel marketing programs by providing strategic direction and guidance to the team
- Work closely with Sales and customers to develop joint business plans that drive category growth and enhance the shopper experience
- Establish metrics to measure the effectiveness of shopper marketing initiatives and optimal performance, managing the budget to ensure efficient allocation of resources and maximizing ROI
- Engage innovative approaches and channels to meet the shoppers where they are on the customer journey
- Partner with internal stakeholders to ensure all shopper marketing plans are integrated with brand campaigns, product launches and sales initiative and there is consistent messaging across all shopper touchpoints
- Perform other duties as necessary
Requirements
- Bachelor’s degree required in a related field
- 8+ years of CPG customer sales/marketing/agency experience required
- Strong Financial acumen and dissection of ROI deployment tactics
- Experience engaging/partnering directly with customers to develop and launch joint shopper solutions
- Retail media and shopper marketing tactics and measurement experience with excellent analytical and data-driven problem solving abilities
- Proven track record of developing and executing successful shopper marketing strategies that drive brand growth and sales
- Demonstrated understanding of account management, customer operations and category management principles
- Strong leadership and team management skills with the ability to inspire and motivate a diverse team across various locations
- Exceptional communication and collaboration skills, with experience working with and influencing cross-functional teams and external partners
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $178,500.00 - $331,500.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
