Martech Product Owner
Capgemini
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Role Summary
The Content Marketing Specialist creates impactful domain aligned content that strengthens brand positioning, supports business growth and enhances customer engagement across insurance and financial services segments The role focuses on translating complex insurance concepts into compelling narratives for digital channels campaigns and client facing materials
Key Responsibilities
- Content Strategy and Planning
Develop and execute content strategies aligned to insurance business goals and marketing objectives
Plan and manage editorial calendars supporting product launches campaigns thought leadership and customer education
Identify storytelling opportunities across underwriting claims policy servicing customer experience and digital transformation initiatives - Content Creation and Execution
Produce high quality content including articles blogs landing pages whitepapers case studies email campaigns and social media posts
Create domain specific content explaining insurance product features customer journeys risk perspectives and financial insights
Craft clear engaging narratives that simplify complex insurance topics for diverse audiences
Ensure brand consistency tone and messaging across all content assets - Digital Marketing and Channel Enablement
Support SEO optimization keyword strategy and content performance improvement
Collaborate with design web and digital teams to deliver visually aligned content for web mobile and omnichannel platforms
Develop content for marketing automation flows and nurture programs across customer lifecycle stages
Leverage analytics to measure engagement and refine content strategies - Domain Expertise in Insurance and Financial Services
Understand market trends regulatory themes customer needs and product categories across life health property casualty and annuities
Create content that supports business themes such as claims modernization underwriting transformation digital servicing cloud adoption and analytics driven decision making
Partner with subject matter experts to ensure accuracy and value in all insurancespecific content - Collaboration and Stakeholder Alignment
Work closely with marketing teams sales teams account leaders and solution teams to develop impactful content
Support bid response content client presentations solution summaries and capability decks when required
Coordinate with thought leadership PR and brand teams to amplify content across channels
Required Skills and Experience
- Strong writing editing and storytelling capabilities with the ability to simplify technical or domain heavy topics
- Experience in content creation within insurance or financial services
- Familiarity with SEO digital marketing tools and content management systems
- Ability to translate business and product insights into engaging content
- Strong research communication and collaboration skills
- Experience supporting insurance based transformation programs
- Exposure to marketing automation analytics and campaign management platforms
- Understanding of regulatory compliance and customer experience themes in insurance
The base compensation range for this role in the posted location is: 123,000 to 159,000
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
Disclaimers
Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant in the United States. http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
