Business Architect (MarTech) - Digital Customer Experience, Financial Services
Capgemini
At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the world’s most innovative companies unleash their potential. From autonomous cars to life-saving robots, our digital and software technology experts think outside the box as they provide unique R&D and engineering services across all industries. Join us for a career full of opportunities. Where you can make a difference. Where no two days are the same.
Locations: New York NY / Chicago IL / Atlanta GA / Charlotte NC
Key Responsibilities:
Digital Customer Experience, Financial Services
Experience: 12+ years in IT, with a minimum of 5 years in a solution/enterprise architecture role
Solution Architecture & Design
• Lead the design and implementation of end-to-end MarTech solutions including campaign management, personalization, CDPs, CRM integrations, and omnichannel orchestration.
• Architect solutions using platforms such as Adobe Experience Platform (AEP), Adobe Campaign, Salesforce Marketing Cloud, Oracle Eloqua, Braze, and Segment.
• Define data flows and integration strategies across MarTech, CRM, ERP, commerce, and analytics platforms.
• Ensure compliance with privacy regulations (GDPR, CCPA), consent management, and data governance best practices.
• Drive solution design workshops and blueprinting sessions with business and IT stakeholders.
Leadership & Governance
• Provide architectural oversight across programs, ensuring alignment with enterprise architecture standards and MarTech best practices.
• Collaborate with cross-functional teams including CRM, data, analytics, and DevOps to ensure cohesive digital architecture.
• Mentor solution architects and MarTech specialists across engagements.
• Facilitate architecture review boards and act as a thought leader in client interactions.
Technology Strategy & Innovation
• Evaluate and recommend MarTech platforms aligned with client business goals and digital maturity.
• Champion adoption of AI/ML-driven personalization, real-time journey orchestration, and dynamic content optimization.
• Lead POCs and MVPs to validate innovative marketing use cases and scale successful pilots.
• Shape the MarTech architecture roadmap in alignment with enterprise digital and data strategies.
Program/Portfolio Engagement
• Partner with account and delivery leadership to define scalable MarTech architecture strategies.
• Support presales, RFP responses, client workshops, and delivery planning.
• Lead architecture activities across the program lifecycle, ensuring delivery assurance and alignment with Agile/SAFe methodologies.
• Define and manage architecture runway and evolution across marketing transformation programs.
Requirements:
• Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, etc.).
• Strong understanding of customer data models, CDPs (Segment, Tealium, Adobe RT-CDP), and behavioral tracking.
• Experience with tag management, consent frameworks (OneTrust, TrustArc), and identity resolution.
• Familiarity with cloud platforms (AWS, Azure, GCP) and real-time data streaming (Kafka, Pub/Sub).
• Integration experience using REST, SOAP, Webhooks, and API Gateways.
• Proficiency in digital analytics tools (Adobe Analytics, GA4) and data visualization (Power BI, Tableau).
Architecture & Methodology
• Experience integrating MarTech with CRM (Salesforce, Dynamics), commerce, and backend systems.
• Knowledge of Agile/SAFe delivery and architecture modeling tools (ArchiMate, UML).
• Proven track record delivering MarTech capabilities in multi-channel customer experience programs.
Consulting & Leadership
• Strong client-facing skills with the ability to influence senior stakeholders and marketing leaders.
• Experience leading cross-functional architecture teams and fostering innovation.
• Skilled in solution estimation, proposal development, and presenting to CxO-level stakeholders.
Good to Have
• Certifications in Adobe Experience Cloud, Salesforce Marketing Cloud, or CDPs ( Adobe RT-CDP).
• Knowledge of marketing compliance and data regulations (GDPR, HIPAA, CCPA).
• Experience in customer-centric industries such as Financial Services, Healthcare, or Consumer Products.
Life at Capgemini:
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
• Flexible work
• Healthcare including dental, vision, mental health, and well-being programs
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan
• Paid time off and paid holidays
• Paid parental leave
• Family building benefits like adoption assistance, surrogacy, and cryopreservation
• Social well-being benefits like subsidized back-up child/elder care and tutoring
• Mentoring, coaching and learning programs
• Employee Resource Groups
• Disaster Relief
Disclaimer:
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Salary Transparency:
Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to the highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $120,000 - $160,000/ yearly.
This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company s sole discretion, consistent with the law.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
