Brand Manager, Digital Marketing
Beam Suntory
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
As the Consumer Connections and Campaign Activation Manager, you will be pivotal in shaping our brand's digital presence and consumer experience across portfolio and brands. You will lead the strategic direction of our global digital footprint, ensuring that our campaigns resonate with local markets while maintaining a cohesive brand identity.
Role Responsibilities
- Oversee the Brand/Digital Content Planning and Global Campaign Activation, formalizing strategies to enhance consumer engagement.
- Evolve and integrate digital initiatives into Brand Experience Playbooks and Campaign/Activation Toolkits, ensuring a seamless consumer journey.
- Collaborate closely with key markets to understand digital job-to-be-done (JTBD) and adapt our digital ecosystem to meet specific market requirements.
- Identify and implement best practices across markets, creating practical use cases to enhance our digital strategies.
- Expand responsibilities to include the strategic direction of global digital footprint and consumer experience (CX).
- Guide local markets in executing specific localized assets, ensuring they can adapt master assets produced at the global level.
- Formalize strategies for Media Strategy & Partnerships, focusing on how the House of Suntory shows up across paid media globally.
- Develop and implement activation guidance for paid media, maximizing content utilization.
- Transition responsibilities towards direct-to-consumer (D2C) initiatives, focusing on data-based personalization within member experiences.
- Liaise with the DMS team to integrate eCommerce evolution into the House of Suntory as new tools and best practices emerge.
- Partner with the Consumer Insights lead to map the consumer journey, leveraging insights to optimize digital experiences across all consumer touchpoints.
- Strategic oversight and management of the brand's social channels in collaboration with brand managers
Qualifications
- Proven experience in brand management, digital marketing, or consumer experience roles.
- Strong understanding of digital strategies and their implementation within a global context.
- Excellent communication skills and the ability to collaborate with diverse teams across regions.
- Analytical mindset with a focus on data-driven decision-making.
Salary Range: $120,000-$130,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of the NY Location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
